推拉动机对存在原真性和忠诚度的影响实证研究&mdash;&mdash;以福建土楼为例

易小力; 蓝天一; 郑春晖

doi:10.13959/j.issn.1003-2398.2019.02.018

PDF(1809 KB)

人文地理 ›› 2019, Vol. 34 ›› Issue (2) : 143-151. DOI: 10.13959/j.issn.1003-2398.2019.02.018

旅游

推拉动机对存在原真性和忠诚度的影响实证研究——以福建土楼为例

易小力¹, 蓝天一¹, 郑春晖²

作者信息 +

AN EMPIRICAL STUDY ON THE INFLUENCE OF PUSH-PULL MOTIVATION AND EXISTENTIAL AUTHENTICITY ON LOYALTY: A CASE STUDY OF FUJIAN EARTH BUILDINGS

YI Xiao-li¹, LAN Tian-yi¹, ZHENG Chun-hui²

Author information +

文章历史 +

摘要

本研究结合存在原真性理论，以福建永定土楼为案例地，搭建推拉动机—存在原真性—游客忠诚度的概念模型，其中还考虑存在原真性分为人内原真性和人际原真性的情况。研究结果显示：在总模型中，拉动机、推动机相关；拉动机、推动机正向影响存在原真性，拉动机正向影响忠诚度，推动机对忠诚度影响微弱、不显著；存在原真性正向影响忠诚度；在分模型中，拉动机、推动机相关；拉动机正向影响人内原真性和人际原真性；推动机正向影响人内原真性，但对人际原真性的影响微弱且不显著；拉动机正向影响忠诚度，推动机对忠诚度影响微弱、不显著；人内原真性对人际原真性具有正向的影响作用。本研究为文化遗产地景区的开发、经营及活动设计等方面提供相关建议。

Abstract

Previous studies have proved the relationship between cultural motivation, existential authenticity (mainly intrapersonal authenticity) and tourists' loyalty. They only considered the push motivations but ignored pull motivations, and they also did not consider the interpersonal authenticity. When simultaneously considering the push-pull motivation, intrapersonal and interpersonal authenticity, there are still some research gaps. This paper takes a world cultural heritage site-Fujian Earth Buildings, as a case study in that it has unique traditional architectures, and a large number of aboriginal residents are still living in them and continue their traditional lifestyle. Based on relevant theories, this paper builds two conceptual models. The first conceptual model is about push and pull motivation-existential authenticity-tourists' loyalty. The results show that the push and pull motivation are closely and significantly related with each other

导出引用

易小力, 蓝天一, 郑春晖. 推拉动机对存在原真性和忠诚度的影响实证研究——以福建土楼为例[J]. 人文地理. 2019, 34(2): 143-151 https://doi.org/10.13959/j.issn.1003-2398.2019.02.018

YI Xiao-li, LAN Tian-yi, ZHENG Chun-hui. AN EMPIRICAL STUDY ON THE INFLUENCE OF PUSH-PULL MOTIVATION AND EXISTENTIAL AUTHENTICITY ON LOYALTY: A CASE STUDY OF FUJIAN EARTH BUILDINGS[J]. HUMAN GEOGRAPHY. 2019, 34(2): 143-151 https://doi.org/10.13959/j.issn.1003-2398.2019.02.018

中图分类号： F590.1

参考文献

[1] 陈享尔,蔡建明.文化遗产原真性与旅游开发研究综述[J].工程研究-跨学科视野中的工程,2012,4(1):39-48.[Chen Xianger, Cai Jianming. Review of cultural heritage authenticity and tourism development[J]. Journal of Engineering Studies, 2012,4(1):39-48.]
[2] 徐嵩龄.遗产原真性·旅游者价值观偏好·遗产旅游原真性[J].旅游学刊,2008,23(4):35-42.[Xu Songling. Heritage authenticity, preference of tourists' values and authenticity of heritage tourism[J]. Tourism Tribune, 2008,23(4):35-42.]
[3] MacCannell D. Staged authenticity:Arrangements of social space in tourist settings[J]. American Journal of Sociology, 1973,79(3):589-603.
[4] Wang N. Rethinking authenticity in tourism experience[J]. Annals of Tourism Research, 1999,26(2):349-370.
[5] Kolar T, Zabkar V. A consumer-based model of authenticity:An oxymoron or the foundation of cultural heritage marketing[J]. Tourism Management, 2010,31(5):652-664.
[6] Yi X L, Lin S V, Jin W M, et al. The authenticity of heritage sites, tourists' quest for existential authenticity, and destination loyalty[J]. Journal of Travel Research, 2017,56(8):1032-1048.
[7] Yi X L, Fu X X, Yu L, et al. Authenticity and loyalty at heritage sites:The moderation effect of postmodern authenticity[J]. Tourism Management, 2018,67:411-424.
[8] 黄宁,陈娟,戴文远.福建土楼旅游资源特征与开发策略[J].福建地理,2006,21(2):63-64,85.[Huang Ning, Chen Juan, Dai Wenyuan. Characteristics of tourism resources of Fujian Hakka earthen dwellings and the development countermeasures[J]. Fujian Geography, 2006,21(2):63-64,85.]
[9] 韩振华,赵娟.形式借鉴、遗产保护与精神寄托——论"福建土楼" 的当下价值及其保护[J].山东建筑大学学报,2009,24(1):43-49.[Han Zhenhua, Zhao Juan. Form reference, heritage protection and spiritual sustenance:The current value and protection of Fujian Earth Building[J]. Journal of Shandong Jianzhu University, 2009,24(1):43-49.]
[10] 骆高远". 福建土楼"的旅游价值及其保护[J].经济地理,2010,30(5):849-853.[Luo Gaoyuan. The Tourist value and protection of Hakka Earthen Building[J]. Economic Geography, 2010,30(5):849-853.]
[11] 蔡彩云,骆培聪,唐承财,等.基于IPA法的民居类世界遗产地游客满意度评价——以福建永定土楼为例[J].资源科学,2011,33(7):1374-1381.[Cai Caiyun, Luo Peicong, Tang Chengcai, et al. An evaluation of tourists' satisfaction degree of folk house world heritages based on IPA analysis:A case study of Yongding Hakka Earth Building in Fujian province, China[J]. Resources Science, 2011,33(7):1374-1381.]
[12] Dann G M S. Anomie, ego-enhancement and tourism[J]. Annals of Tourism Research, 1977,4(4):184-194.
[13] 张宏梅,陆林.近10年国外旅游动机研究综述[J].地域研究与开发, 2005,24(2):60-64,69.[Zhang Hongmei, Lu Lin. Summary on the study of tourist motivation abroad in the recent ten years[J]. Areal Research and Development, 2005,24(2):60-64,69.]
[14] Ross E L D, Iso-Ahola S E. Sightseeing tourists' motivation and satisfaction[J]. Annals of Tourism Research, 1991,18(2):226-237.
[15] 杨瑞,白凯,蔡平.大学生旅游动机的因子分析——以西安市大学生为例[J].宝鸡文理学院学报(自然科学版),2007,27(1):81-85.[Yang Rui, Bai Kai, Cai Ping. Factor analysis of university student's tourist motives:Take universities students of Xi'an as an example[J]. Journal of Baoji University of Arts and Sciences (Natural Science), 2007,27(1):81-85.]
[16] Crompton J L. Motivations for pleasure vacation[J]. Annals of Tourism Research, 1979,6(4):408-424.
[17] Goossens C. Tourism information and pleasure motivation[J]. Annals of Tourism Research, 2000,27(2):301-321.
[18] Chen C C, Petrick J F, Shahvali M. Tourism experiences as a stress reliever:Examining the effects of tourism recovery experiences on life satisfaction[J]. Journal of Travel Research, 2016,55(2):150-160.
[19] Fakeye P C, Crompton J L. Image differences between prospective, first-time, and repeat visitors to the Lower Rio Grande Valley[J]. Journal of Travel Research, 1991,30(2):10-16.
[20] Kozak M. Comparative analysis of tourist motivations by nationality and destinations[J]. Tourism Management, 2002,23(3):221-232.
[21] Kim S S, Lee C K, Klenosky D B. The influence of push and pull factors at Korean National Parks[J]. Tourism Management, 2003,24(2):169-180.
[22] 刘昌雪.世界遗产地旅游推力-引力因素研究——以西递和宏村为例[J].旅游学刊,2005,20(5):15-20.[Liu Changxue. A study of push and pull factors at world heritage sites:A case of vernacular villages Xidi and Hongcun in Southern Anhui[J]. Tourism Tribune, 2005,20(5):15-20.]
[23] Zhang Q H, Lam T. An analysis of mainland Chinese visitor's motivations to visit Hong Kong[J]. Tourism Management, 1999,20(5):587-594.
[24] Chen L J, Chen J S. The motivations and expectations of international volunteer tourists:A case study of "Chinese village traditions"[J]. Tourism Management, 2011,32(2):435-442.
[25] Steiner C J, Reisinger Y. Understanding existential authenticity[J]. Annals of Tourism Research, 2006,33(2):299-318.
[26] Berger P L. Sincerity and authenticity in modern society[J]. Public Interest, 1973,31:81-90.
[27] Kim H, Jamal T. Touristic quest for existential authenticity[J]. Annals of Tourism Research, 2007,34(1):181-201.
[28] Handler R. Authenticity[J]. Anthropology Today,1986,2(1):2-4.
[29] Caton K, Santos C A. Heritage tourism on Route 66:Deconstructing nostalgia[J]. Journal of Travel Research, 2007,45(4):371-386.
[30] Shepherd R J. Why Heidegger did not travel:Existential angst, authenticity, and tourist experiences[J]. Annals of Tourism Research, 2015,52:60-71.
[31] Woosnam K M, Norman W C, Ying T Y. Exploring the theoretical framework of emotional solidarity between residents and tourists[J]. Journal of Travel Research, 2009,48(2):245-258.
[32] Yoon Y, Uysal M. An examination of the effects of motivation and satisfaction on destination loyalty:A structural model[J]. Tourism Management, 2005,26(1):45-56.
[33] 汪侠,梅虎.旅游地顾客忠诚模型及实证研究[J].旅游学刊,2006,21(10):33-38.[Wang Xia, Mei Hu. Customer loyalty in tourism destination model and empirical research[J]. Tourism Tribune, 2006,21(10):33-38.]
[34] Oppermann M. First-time and repeat visitors to New Zealand[J]. Tourism Management, 1997,18(3):177-181.
[35] Chi C G, Qu H. Examining the structural relationships of destination image, tourist satisfaction and destination loyalty:An integrated approach[J]. Tourism Management, 2008,29(4):624-636.
[36] Zhou Q L, Zhang J, Edelheim J R. Rethinking traditional Chinese culture:A consumer-based model regarding the authenicity of Chinese calligraphic landscape[J]. Tourism Management, 2013,36(1):99-112.
[37] Knudsen D C, Rickly J M, Vidon E S. The fantasy of authenticity:Touring with Lacan[J]. Annals of Tourism Research, 2016,58:33-45.
[38] Quan S, Wang N. Towards a structural model of the tourist experience:An illustration from food experiences in tourism[J]. Tourism Management, 2004,25(3):297-305.
[39] Tung V W S, Ritchie J R. Exploring the essence of memorable tourism experiences[J]. Annals of Tourism Research, 2011,38(4):1367-1386.
[40] Gitelson R J, Crompton J L. Insights into the repeat vacation phenomenon[J]. Annals of Tourism Research, 1984,11(2):199-217.
[41] Bryce D, Curran R, O'Gorman K, et al. Visitors' engagement and authenticity:Japanese heritage consumption[J]. Tourism Management, 2015,46:571-581.
[42] 吴明隆.问卷统计分析实务——SPSS操作与应用[M].重庆:重庆大学出版社,2010:208,244.[Wu Minglong. Questionnaire Sstatistical Analysis Practice:The Operation and Application of SPSS[M]. Chongqing:Chongqing University Press, 2010:208,244.]
[43] 吴明隆.结构方程模型——AMOS的操作与应用[M].重庆:重庆大学出版社,2010:52,158,212.[Wu Minglong. Structural Equation Modeling:The Operation and Application of AMOS[M]. Chongqing:Chongqing University Press, 2010:52,158,212.]
[44] Ewert A. Why people climb:The relationship of participant motive and experience level to mountaineering[J]. Journal of Leisure Research, 1985,17(3):241-250.
[45] Adeleke B O. Motivation of tourists through marketing strategies of Olumo rock tourist complex[J]. European Journal of Hospitality and Tourism Research, 2015,3(2):39-46.
[46] Pearce P L. Tourist behavior:Themes and Conceptual Schemes[M]. Tonawanda, NY:Channel View Publications, 2005:59-61.