Abstract：The helping behavior of destination resident to tourist is a hospitable behavior of resident between host-guest interaction, which is important to establish a friendly tourism destination. However, the existing researches have a lack of to identify what the helping behavior of resident is and how the tourist could be helped. This paper adopts the grounded theory to explore these questions, and finds that the helping behavior of resident includes guiding help, participatory help and alternative help. The process mechanism of helping behavior is under the logic of situational judgment-tourist identity-help implementation, meanwhile, the personal characteristics play a two-way regulatory role in this process. Moreover, the results of resident's helping behavior are reputation accumulation, impression improvement, experience improvement and trust enhancement.The paper explores the types of destination resident's helping behavior to tourist, analyzes the process of how the resident helped the tourist, and establishes the relationship between destination resident's helping behavior and host-guest relationship. This paper explores the host-guest interaction from the theoretical perspective of inter-group helping behavior, that is, the destination resident act as the host (helper) of the inner group, the tourist act as the guest (receiver) of the outer group, in this way, the destination resident’s helping behavior is under the influence of the inner-group identity. It also enriches the research content of helping behavior, and could provide some theoretical reference for the discussion of the encounter process of helping behavior in other situations. The practical suggestions on how to encourage destination residents' helping behavior to promote the high-quality development of local tourism are also discussed.
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