旅游古镇的消费性传承:特征、机制与效果测度

邹君; 张珍; 杨立国; 潘颖; 邹思勤

doi:10.13959/j.issn.1003-2398.2023.04.019

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人文地理 ›› 2023, Vol. 38 ›› Issue (4) : 165-175. DOI: 10.13959/j.issn.1003-2398.2023.04.019

旅游

旅游古镇的消费性传承:特征、机制与效果测度

邹君^1,2, 张珍¹, 杨立国^1,2, 潘颖¹, 邹思勤¹

作者信息 +

CONSUMER INHERITANCE OF ANCIENT TOURIST TOWNS:CHARACTETISTICS, MECHANISM AND EFFECT MEASUREMENT

ZOU Jun^1,2, ZHANG Zhen¹, YANG Li-guo^1,2, PAN Ying¹, ZOU Si-qin¹

Author information +

文章历史 +

摘要

旅游消费与文化传承密切联姻，在消费不断上升的巨大需求和加强文化传承的政策导向背景下，二者可以共建话语体系。运用理论和实证相结合的方法，在提出消费性传承概念、分析其特征、机制和影响因素的基础上，构建文化消费性传承指数用以量化区域旅游商品消费中的文化传承效果。通过实地调研、文献查阅、半结构化访谈等方法获取数据，以南岳古镇为例进行实证研究。结果表明：①消费带来的文化传承效应便是“消费性传承”。消费性传承有五个特征：长期性、对立性、泛化性、脆弱性、引领性。②消费性传承机制由符号驱动、心理聚合以及供需博弈组成。③南岳古镇旅游消费的文化传承效果一般，旅游商品存在文化缺失和文化刺激不足问题。10种主要旅游商品中，香支的消费性传承得分最高，南岳素食豆腐的得分最低。评价结果与实际情况比较吻合，说明该量化方法具有一定的可信度，对古镇旅游商品开发和文化保护与传承具有一定的借鉴意义。

Abstract

Tourism consumption and cultural heritage are closely linked. Under the background of the huge demand of rising consumption and the policy guidance of strengthening cultural heritage, they can jointly build a discourse system. On the basis of putting forward the concept of consumer inheritance and analyzing its characteristics, mechanism and influencing factors, this paper constructs a cultural consumer inheritance index to quantify the effect of cultural inheritance in regional tourism commodity consumption. The research shows that:1) The cultural inheritance effect brought by consumption is "consumer inheritance". Consumer inheritance has four characteristics:long-term, opposition, generalization and leadership. 2) The mechanism of consumer inheritance consists of symbol driven, psychological aggregation and supply-demand game. 3) Inempiricalresearch, the effect of consumer inheritance of Nanyue ancient town is general. The tourism commodities in Nanyue have the problems of lack of culture and lack of cultural stimulation. Among the 10 selected tourism commodities, Xiangzhi scored the highest in terms of consumer inheritance and Nanyue vegetarian tofu scored the lowest. The evaluation results are consistent with the actual situation, which shows that the quantitative method has a certain credibility.

导出引用

邹君, 张珍, 杨立国, 潘颖, 邹思勤. 旅游古镇的消费性传承:特征、机制与效果测度[J]. 人文地理. 2023, 38(4): 165-175 https://doi.org/10.13959/j.issn.1003-2398.2023.04.019

ZOU Jun, ZHANG Zhen, YANG Li-guo, PAN Ying, ZOU Si-qin. CONSUMER INHERITANCE OF ANCIENT TOURIST TOWNS:CHARACTETISTICS, MECHANISM AND EFFECT MEASUREMENT[J]. HUMAN GEOGRAPHY. 2023, 38(4): 165-175 https://doi.org/10.13959/j.issn.1003-2398.2023.04.019

中图分类号： F59

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