乡村性视角下乡村旅游吸引力构成路径研究——基于海南26个乡村案例地的模糊集定性比较分析

王铭杰, 孟凯, 张冰逸, 袁浩文, 唐佳欣

人文地理 ›› 2023, Vol. 38 ›› Issue (5) : 135-145.

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人文地理 ›› 2023, Vol. 38 ›› Issue (5) : 135-145. DOI: 10.13959/j.issn.1003-2398.2023.05.016
乡村

乡村性视角下乡村旅游吸引力构成路径研究——基于海南26个乡村案例地的模糊集定性比较分析

  • 王铭杰1, 孟凯1, 张冰逸1, 袁浩文1, 唐佳欣2
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COMPOSITION PATH OF RURAL TOURISM ATTRACTIVENESS FROM THE PERSPECTIVE OF RURALITY: A FUZZY-SET QUALITATIVE COMPARATIVE ANALYSIS BASED ON 26 RURAL CASES IN HAINAN PROVINCE

  • WANG Ming-jie1, MENG Kai1, ZHANG Bing-yi1, YUAN Hao-wen1, TANG Jia-xin2
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摘要

从乡村性视角出发,构建乡村旅游吸引力构成路径分析框架,运用fsQCA对海南省26个乡村旅游地进行组态分析,探讨乡村旅游吸引力构成的不同路径和内在逻辑。研究发现:①基于乡村性视角构建出包含舒缓、归真、新奇、避离、现代5个乡村吸引要素和18个二级乡村性要素指标的分析框架。②单一要素均不构成乡村旅游吸引力的必要条件,要素间通过组合形成3种乡村旅游吸引力构成路径,分别为景区度假休闲型、民宿餐饮依附型和美丽乡村禀赋型。③舒缓、归真要素组合和新奇、避离要素组合可与现代要素通过等效替代方式构成乡村旅游吸引力。④景区度假休闲型和美丽乡村禀赋型原始覆盖度较高,说明乡村较多以这两种要素组合形式营造旅游吸引力。

Abstract

This study aims to explore the constituent elements and combination paths of rural tourism attractiveness from the perspective of rurality, using the fuzzy-set qualitative comparative analysis method to analyze the condition grouping of 26 rural tourism sites in Hainan Province, and to explore the composition paths, internal logic and potential substitution relationships among elements of rural tourism attractiveness in the context of case realities. The main conclusions are as follows: First, the study proposes a framework for analyzing the composition paths of rural tourism attractiveness based on five rurality attraction elements (i. e., relaxation element, authenticity element, novelty element, escapism element, and modernity element) and 18 rurality element indicators. Second, single rurality attraction element cannot constitute sufficient necessary conditions for rural tourism attractiveness. For the composition of rural tourism attractiveness, this study comes up with three combination paths. Third, as the potential substitution relationships among the three groups of rural attraction elements, the combination of relaxation and authenticity elements, novelty and escapism elements can be substituted with modernity element. Fourth, in the composition path of rural tourism attractiveness, the original coverage of scenic resort and leisure type and beautiful rural endowment type is higher than B&B catering dependence type, demonstrating that the rural tourism mostly adopts the above two paths to constitute tourism attractiveness.

关键词

乡村旅游 / 吸引力构成路径 / 乡村性 / 定性比较分析 / 海南省

Key words

rural tourism / tourism attractiveness composition path / rurality / qualitative comparative analysis / Hainan Province

引用本文

导出引用
王铭杰, 孟凯, 张冰逸, 袁浩文, 唐佳欣. 乡村性视角下乡村旅游吸引力构成路径研究——基于海南26个乡村案例地的模糊集定性比较分析[J]. 人文地理. 2023, 38(5): 135-145 https://doi.org/10.13959/j.issn.1003-2398.2023.05.016
WANG Ming-jie, MENG Kai, ZHANG Bing-yi, YUAN Hao-wen, TANG Jia-xin. COMPOSITION PATH OF RURAL TOURISM ATTRACTIVENESS FROM THE PERSPECTIVE OF RURALITY: A FUZZY-SET QUALITATIVE COMPARATIVE ANALYSIS BASED ON 26 RURAL CASES IN HAINAN PROVINCE[J]. HUMAN GEOGRAPHY. 2023, 38(5): 135-145 https://doi.org/10.13959/j.issn.1003-2398.2023.05.016
中图分类号: K901.6    F592.7   

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基金

国家自然科学基金项目(41901176); 海南省自然科学基金项目(422RC603); 海南省研究生创新科研课题(Qhys2021-10)

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