基于UGC的气候环境对游客情感的影响研究

刘逸; 陈海龙; 陈了凡; 梁文力

doi:10.13959/j.issn.1003-2398.2023.05.017

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人文地理 ›› 2023, Vol. 38 ›› Issue (5) : 146-153,190. DOI: 10.13959/j.issn.1003-2398.2023.05.017

旅游

基于UGC的气候环境对游客情感的影响研究

刘逸^1,2, 陈海龙¹, 陈了凡¹, 梁文力¹

作者信息 +

RESEARCH ON THE IMPACT OF CLIMATE ENVIRONMENT ON TOURISTS' EMOTION BASED ON UGC

LIU Yi^1,2, CHEN Hai-long¹, CHEN Liao-fan¹, LIANG Wen-li¹

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文章历史 +

摘要

旅游业与气候环境之间关系紧密，旅游目的地气候条件及变化是游客出游动机的考虑因素之一，但气候环境与旅游体验的关系尚未完全厘清。基于在线评论和气象站点数据，本研究对气候环境与游客情感关系展开测度。结果表明：①南北方气候环境的整体性地域差异对游客情感没有显著影响，同时游客情感未随气候的季节变化呈现规律性波动；②相对于整体气候因素，降水量、相对湿度、日照时长和风速等4个单气候要素与游客情感有显著关联；③将游客情感细分为正负面之后，不同气候要素呈现显著差异，降水量和相对湿度稳定影响游客情感。本研究初步证实了环境与游客情感关系的存在，有助于旅游目的地根据气候环境特征开展针对性营销与服务运营。

Abstract

There is a close connection between tourism and climate environment. Climatic conditions and changes in tourist destinations are one of the factors to consider the motivation of tourists to travel, and will directly affect the tourism experience. However, whether there is an inevitable relationship between regional climate environment and tourism experience is a key issue that tourism geography has not fully clarified. This study collected online comment data from 143 5A scenic spots in China to measure the relationship between climate comfort and tourists' emotions. Specifically, based on the linear distance within 50 km of meteorological site, we collected the climate data from month to month in the year of 2017, and TSE model is used to calculate the tourists emotional value, unified dimension of climate data processing, climate data and visitors online reviews of emotional value were analyzed by fixed effect model with Stata software. The following conclusions are drawn: 1) The overall regional difference of climate environment has no significant influence on tourist sentiment, which shows that tourist sentiment of different scenic spots in the north and south does not show significant difference. 2) Compared with the overall climate factor, single climate factor is significantly related to tourists' emotions, namely precipitation, relative humidity, sunshine duration and wind speed. 3) After subdividing positive and negative emotions, different climate factors showed significant differences, and only precipitation and relative humidity could steadily affect tourists' emotions.

导出引用

刘逸, 陈海龙, 陈了凡, 梁文力. 基于UGC的气候环境对游客情感的影响研究[J]. 人文地理. 2023, 38(5): 146-153,190 https://doi.org/10.13959/j.issn.1003-2398.2023.05.017

LIU Yi, CHEN Hai-long, CHEN Liao-fan, LIANG Wen-li. RESEARCH ON THE IMPACT OF CLIMATE ENVIRONMENT ON TOURISTS' EMOTION BASED ON UGC[J]. HUMAN GEOGRAPHY. 2023, 38(5): 146-153,190 https://doi.org/10.13959/j.issn.1003-2398.2023.05.017

中图分类号： F512.7

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