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基于UGC的气候环境对游客情感的影响研究
刘逸1,2, 陈海龙1, 陈了凡1, 梁文力1
1. 中山大学 旅游学院, 广州 510275;
2. 中山大学 可持续旅游智能评测技术文化和旅游部重点实验室, 珠海 519080
RESEARCH ON THE IMPACT OF CLIMATE ENVIRONMENT ON TOURISTS' EMOTION BASED ON UGC
LIU Yi1,2, CHEN Hai-long1, CHEN Liao-fan1, LIANG Wen-li1
1. School of Tourism Management, Sun Yat-sen University, Guangzhou 510275, China;
2. Key Laboratory of Intelligent Assessment Technology for Sustainable Tourism, Ministry of Culture and Tourism, Zhuhai 519080, China

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摘要 旅游业与气候环境之间关系紧密,旅游目的地气候条件及变化是游客出游动机的考虑因素之一,但气候环境与旅游体验的关系尚未完全厘清。基于在线评论和气象站点数据,本研究对气候环境与游客情感关系展开测度。结果表明:①南北方气候环境的整体性地域差异对游客情感没有显著影响,同时游客情感未随气候的季节变化呈现规律性波动;②相对于整体气候因素,降水量、相对湿度、日照时长和风速等4个单气候要素与游客情感有显著关联;③将游客情感细分为正负面之后,不同气候要素呈现显著差异,降水量和相对湿度稳定影响游客情感。本研究初步证实了环境与游客情感关系的存在,有助于旅游目的地根据气候环境特征开展针对性营销与服务运营。
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刘逸
陈海龙
陈了凡
梁文力
关键词 气候环境在线评论游客情感    
Abstract:There is a close connection between tourism and climate environment. Climatic conditions and changes in tourist destinations are one of the factors to consider the motivation of tourists to travel, and will directly affect the tourism experience. However, whether there is an inevitable relationship between regional climate environment and tourism experience is a key issue that tourism geography has not fully clarified. This study collected online comment data from 143 5A scenic spots in China to measure the relationship between climate comfort and tourists' emotions. Specifically, based on the linear distance within 50 km of meteorological site, we collected the climate data from month to month in the year of 2017, and TSE model is used to calculate the tourists emotional value, unified dimension of climate data processing, climate data and visitors online reviews of emotional value were analyzed by fixed effect model with Stata software. The following conclusions are drawn: 1) The overall regional difference of climate environment has no significant influence on tourist sentiment, which shows that tourist sentiment of different scenic spots in the north and south does not show significant difference. 2) Compared with the overall climate factor, single climate factor is significantly related to tourists' emotions, namely precipitation, relative humidity, sunshine duration and wind speed. 3) After subdividing positive and negative emotions, different climate factors showed significant differences, and only precipitation and relative humidity could steadily affect tourists' emotions.
Key wordsclimate environment    online reviews    tourists' emotion   
收稿日期: 2022-07-20     
PACS: F512.7  
基金资助:国家自然科学基金项目(42271182); 教育部人文社科基金项目(19YJAZH060)
作者简介: 刘逸(1980-),男,广东汕头人,博士,副教授,博士生导师,主要研究方向为旅游大数据、旅游地理与规划。E-mail:liuyi89@mail.sysu.edu.cn。
引用本文:   
刘逸, 陈海龙, 陈了凡, 梁文力. 基于UGC的气候环境对游客情感的影响研究[J]. 人文地理, 2023, 38(5): 146-153,190. LIU Yi, CHEN Hai-long, CHEN Liao-fan, LIANG Wen-li. RESEARCH ON THE IMPACT OF CLIMATE ENVIRONMENT ON TOURISTS' EMOTION BASED ON UGC. HUMAN GEOGRAPHY, 2023, 38(5): 146-153,190.
链接本文:  
http://rwdl.xisu.edu.cn/CN/10.13959/j.issn.1003-2398.2023.05.017      或     http://rwdl.xisu.edu.cn/CN/Y2023/V38/I5/146
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