传统与新生何以融合并存——基于代际差异的旅游者真实性体验与忠诚度的影响关系研究

胡其波, 黄丽满, 李军

人文地理 ›› 2023, Vol. 38 ›› Issue (5) : 180-190.

PDF(2696 KB)
PDF(2696 KB)
人文地理 ›› 2023, Vol. 38 ›› Issue (5) : 180-190. DOI: 10.13959/j.issn.1003-2398.2023.05.021
旅游

传统与新生何以融合并存——基于代际差异的旅游者真实性体验与忠诚度的影响关系研究

  • 胡其波1, 黄丽满2, 李军2,3
作者信息 +

HOW TRADITION AND NEW LIFE COEXIST: A STUDY ON THE RELATIONSHIP BETWEEN TOURISTS' AUTHENTICITY EXPERIENCE AND LOYALTY

  • HU Qi-bo1, HUANG Li-man2, LI Jun2,3
Author information +
文章历史 +

摘要

传统村落旅游为乡村振兴蓄势赋能。旅游者忠诚度反映了旅游目的地发展前景,深化对传统村落旅游者忠诚度的研究为促进以人为本的传统村落旅游可持续发展和高质量乡村振兴提供思路。本文以宏村和西递村旅游者为研究对象,基于结构方程模型对671份样本进行数据分析,探索了传统村落旅游者真实性体验对忠诚度的作用机制。结果表明:①传统村落旅游者客体相关真实性体验和存在主义真实性体验皆显著正向影响游客忠诚度。②传统村落旅游者地方认同和地方依赖在客体相关真实性体验和存在主义真实性体验对忠诚度的影响关系中均起部分中介作用。③文化接触促进了传统村落旅游者真实性体验对忠诚度的正向影响作用。④新生代旅游者在传统村落旅游中的文化接触对真实性体验与忠诚度之间正向关系的增强作用要大于非新生代旅游者。研究结果为提升旅游者忠诚度进而促进传统村落可持续发展提供理论依据。

Abstract

Traditional village tourism provides potential and energy for rural revitalization. Tourist loyalty reflects the development prospect of tourism destination. Deepening the research on tourist loyalty of traditional villages provides ideas for sustainable development of people-oriented traditional village tourism and high-quality village revitalization. This study explored the mechanism of authenticity experience on loyalty by taking Hongcun and Xidi Village as research areas. A total of 671participants were analyzed. Traditional village tourists' place identity and place dependence played a part-mediating role in the influence of objectrelated authenticity experience and existential authenticity experience on loyalty. Cultural contact promoted the positive effect of tourists' authenticity experience on loyalty. The positive relationship between authenticity experience and loyalty was enhanced by cultural contact of the new generation of travellers in traditional village tourism more than that of other generations. The results provided a theoretical basis to enhance the traditional village tourism loyalty of different generation of travellers and promote sustainable development of traditional villages.

关键词

传统村落 / 文化旅游 / 新生代旅游者 / 忠诚度

Key words

traditional villages / cultural tourism / the new generation of travellers / loyalty

引用本文

导出引用
胡其波, 黄丽满, 李军. 传统与新生何以融合并存——基于代际差异的旅游者真实性体验与忠诚度的影响关系研究[J]. 人文地理. 2023, 38(5): 180-190 https://doi.org/10.13959/j.issn.1003-2398.2023.05.021
HU Qi-bo, HUANG Li-man, LI Jun. HOW TRADITION AND NEW LIFE COEXIST: A STUDY ON THE RELATIONSHIP BETWEEN TOURISTS' AUTHENTICITY EXPERIENCE AND LOYALTY[J]. HUMAN GEOGRAPHY. 2023, 38(5): 180-190 https://doi.org/10.13959/j.issn.1003-2398.2023.05.021
中图分类号: F592.3   

参考文献

[1] 白凯.乡村旅游地场所依赖和游客忠诚度关联研究——以西安市长安区"农家乐" 为例[J]. 人文地理,2010,25(4):120-125.[Bai Kai. A study on the relationship between place attachment and tourists' loyalty in rural tourism destinations:A case study of Agritainment of Chang'an district in Xi'an[J]. Human Geography, 2010,25(4):120- 125.]
[2] 朱鹏亮,李昭阳,邵秀英. 传统村落游客感知价值代际差异研究——以碛口为例[J].干旱区资源与环境,2021,35(1):203-208.[Zhu Pengliang, Li Zhaoyang, Shao Xiuying. Intergenerational differences of tourists' perceived value of traditional villages:A case of Qikou[J]. Journal of Arid Land Resources and Environment, 2021, 35(1):203-208.]
[3] 陆林, 陈慧峰, 符琳蓉. 旅游开发背景下传统村落功能演变的过程与机制——以黄山市西溪南村为例[J].地理科学,2022,42(5):874- 884.[Lu lin, Chen Huifeng, Fu Linrong. Process and mechanism of function evolution of traditional villages under the background of tourism development:A case study of Xixinan Village, Huang shan City[J]. Scientia Geographica Sinica, 2022,42(5):874-884.]
[4] Chi C G, Qu H. Examining the structural relationships of destination image, tourist satisfaction and destination loyalty:An integrated approach[J]. Tourism Management, 2008,29(4):624-636.
[5] 余意峰,刘美华,张春燕.基于目的地属性感知的旅游者忠诚度影响机制[J]. 经济地理,2014,34(08):167-172.[Yu Yifeng, Liu Meihua, Zhang Chunyan. The influence mechanism of tourist loyalty based on perceived destination attributes[J]. Economic Geography, 2014,34(8):167-172.]
[6] Gallarza M G, Saura I G. Value dimensions, perceived value, satisfaction and loyalty:An investigation of university students' travel behaviour[J]. Tourism Management, 2006,27(3):437-452.
[7] Yoon Y, Uysal M. An examination of the effects of motivation and satisfaction on destination loyalty:A structural model[J]. Tourism Management, 2005,26(1):45-56.
[8] Kolar T, Zabkar V. A consumer-based model of authenticity:An oxymoron or the foundation of cultural heritage marketing?[J]. Tourism Management, 2010,31(5):652-664.
[9] Yuksel A, Yuksel F, Bilim Y. Destination attachment:Effects on customer satisfaction and cognitive, affective and conative loyalty[J]. Tourism Management, 2010,31(2):274-284.
[10] 许少辉,刘小欢,董丽萍.全域旅游中传统村落保护和发展的陆巷样本[J]. 中国人口·资源与环境,2018,28(S1):214-216.[Xu Shaohui, Liu Xiaohuan, Dong Liping. Luxiang sample for protection and development of traditional villages in global tourism[J]. China Population, Resources and Environment, 2018,28(S1):214-216.]
[11] 陈水映,梁学成,余东丰,等.传统村落向旅游特色小镇转型的驱动因素研究——以陕西袁家村为例[J].旅游学刊,2020,35(7):73-85.[Chen Shuiying, Liang Xuecheng, Yu Dongfeng, et al. On the driving factors of the transformation from traditional village to tourism town:A case study of Yuanjiacun village in Shaanxi[J]. Tourism Tribune, 2020,35(7):73-85.]
[12] 卢松,张小军.徽州传统村落旅游开发的时空演化及其影响因素[J]. 经济地理,2019,39(12):204-211.[Lu Song, Zhang Xiaojun. Temporalspatial distribution characteristics and impact factors of traditional villages in Huizhou area[J]. Economic Geography, 2019,39(12):204- 211.]
[13] 王禹,廖志学.基于景观安全格局的嘉绒藏族传统村落形态研究——以马尔康市直波村为例[J].生态学报,2021,41(3):1209-1220.[Wang Yu, Liao Zhixue. Research on traditional village form of Jiarong Tibetan based on landscape security pattern:A case study of Zhibovillage in Barkam City[J]. Acta Ecologica Sinica, 2021,41(3):1209-1220.]
[14] 谢谦,刘沛林,徐美.中国传统村落景观研究的知识图谱分析[J].经济地理,2022,42(4):202-208.[Xie Qian, Liu Peilin, Xu Mei. Knowledge map analysis of traditional village landscape research in China[J]. Economic Geography, 2022,42(4):202-208.]
[15] 孔翔,吴栋,张纪娴.社区参与模式下的传统村落旅游空间生产及影响初探——基于苏州东山陆巷古村的调研[J].世界地理研究,2019, 28(6):156-165.[Kong Xiang, Wu Dong, Zhang Jixian. The production of traditional village tourism space under the mode of community participation and its influence:Based on field work in Luxiang ancient village in Dongshan, Suzhou[J]. World Regional Studies, 2019,28(6):156-165.]
[16] Adie B A, Falk M, Savioli M. Overtourism as a perceived threat to cultural heritage in Europe[J]. Current Issues in Tourism, 2020, 23(14):1737-1741.
[17] Woosnam K M, Aleshinloye K D. Residents' emotional solidarity with tourists:Explaining perceived impacts of a cultural heritage festival[J]. Journal of Hospitality and Tourism Research, 2018, 42(4):587-605.
[18] Buckley R, Shekari F, Mohammadi Z, et al. World heritage tourism triggers urban-rural reverse migration and social change[J]. Journal of Travel Research, 2020,59(3):559-572.
[19] 李军,胡盈. 旅游共同体:传统村落旅游利益分配正义的新视角[J].云南民族大学学报(哲学社会科学版),2021,38(6):100-109.[Li Jun, Hu Ying. Tourism-based community:A new perspective of the justice of the distribution of tourism-based interests in traditional villages[J]. Journal of Yunnan Minzu University (Philosophy and Social Sciences), 2021,38(6):100-109.]
[20] 杨忍,徐茜,周敬东,等.基于行动者网络理论的逢简村传统村落空间转型机制解析[J].地理科学,2018,38(11):1817-1827.[Yang Ren, Xu Qian, Zhou Jingdong, et al. Mechanism of rural space transformation in Fengjian Acient Village of Shunde District, Foshan based on the actor network[J]. Scientia GeographicaSinica, 2018,38(11):1817-1827.]
[21] 李文兵,张宏梅.古村落游客感知价值概念模型与实证研究——以张谷英村为例[J]. 旅游科学,2010,24(2):55-63.[Li Wenbing, Zhang Hongmei. An empirical study of tourist perceived value model of ancient villages:A case study on Zhang Guying village[J]. Tourism Science, 2010,24(2):55-63.]
[22] 袁超,孔翔,李鲁奇,等.基于游客用户生成内容数据的传统村落形象感知——以徽州呈坎村为例[J].经济地理,2020,40(8):203-211.[Yuan Chao, Kong Xiang, Li Luqi, et al. Traditional village image perception based on tourist UCG data:A case of Chengkan village[J]. Economic Geography, 2020,40(8):203-211.]
[23] 梁丽芳.基于怀旧视角的传统村落旅游者忠诚模型研究[J].社会科 学家, 2015(10):96-100.[Liang Lifang. A study on the loyalty model of traditional village tourists based on the perspective of nostalgia[J]. Social Scientists, 2015(10):96-100.]
[24] Wang N. Rethinking authenticity in tourism experience[J]. Annals of Tourism Research, 1999,26(2):349-370.
[25] Carreira V, Gonzalez-Rodriguez M R, Diaz-Fernandez M C. The relevance of motivation, authenticity and destination image to explain future behavioural intention in a UNESCO World Heritage Site[J]. Current Issues in Tourism, 2022,25(4):650-673.
[26] 陈享尔, 蔡建明, 杨振山. 游客原真性感知与世界遗产资源原真性内涵集合式关系研究[J]. 资源与生态学报(英文版),2014(1):20- 31.[Chen Xianger, Cai Jianming, Yang Zhenshan. Set relationships between tourists' authentic perceptions and authenticity of world heritage resources[J]. Journal of Resources and Ecology:English Edition, 2014(1):20-31.]
[27] Williams D R, Patterson M E, Roggenbuck J W, et al. Beyond the commodity metaphor:Examining emotional and symbolic attachment to place[J]. Leisure Sciences, 1992,14(1):29-46.
[28] 唐文跃. 地方感研究进展及研究框架[J]. 旅游学刊,2007,22(11):70-77.[Tang Wenyue. A study progress of sense of locality and research framework[J]. Tourism Tribune, 2007,22(11):70-77.]
[29] Kely G, Graefe A, Manning R.Testing the dimensionality of place attachment in recreational settings[J]. Environment and Behavior, 2005,37(2):153-177.
[30] Oliver R L. Whence Consumer Loyalty?[J]. Journal of Marketing, 1999,63:33-44.
[31] 陈钢华,李萌.旅游者情感研究进展:历程、主题、理论与方法[J]. 旅游学刊,2020,35(7):99-116.[Chen Ganghua, Li Meng. Research on tourist emotions:Development process, topical themes, theories, and methodology[J]. Tourism Tribune, 2020,35(7):99-116.]
[32] Cusick J G.Studies in culture contact:Interaction, culture change, and archaeology[J].American Antiquity, 1999, 64(2):375-376.
[33] Gnoth J, Zins A H. Developing a tourism cultural contact scale[J]. Journal of Business Research, 2013,66(6):738-744.
[34] Chandralal L, Valenzuela F R. Exploring memorable tourism experiences:Antecedents and behavioural outcomes[J]. Journal of Economics, Business and Management, 2013,1(2):177-181.
[35] Moon H, Han H. Tourist experience quality and loyalty to an island destination:The moderating impact of destination image[J]. Journal of Travel and Tourism Marketing, 2019,36(1):43-59.
[36] Mannheim K. The problem of a sociology of knowledge. Essayson the sociology of knowledge[M]. London:Routledge, 1952:134-190.
[37] 高军,吴晋峰,周靖超.旅游目的地形象的代际差异比较——兼论代沟理论的3种不同学说[J].旅游学刊,2017,32(2):53-64.[Zhang Gaojun, Wu Jinfeng, Zhou Jingchao. Do generation gaps lead to differences in the tourism destination image? Evidence from China[J]. Tourism Tribune, 2017,32(2):53-64.]
[38] Gao J, Zhang C Z, Zhou X F, et al. Chinese tourists' perceptions and consumption of cultural heritage:A generational perspective[J]. Asia Pacific Journal of Tourism Research, 2021,26(7):719-731.
[39] 孙艳,李咪咪,李少华,等.千禧一代出境游目的地决策过程叙事研究——良机驱动的发现及其理论意义[J]. 旅游学刊,2021,36(7):92-103.[Sun Yan, Li Mimi, Li Shaohua, et al. A narrative analysis of destination decision making process of Millennium outbound tourists:The role of opportunity-driven decision making[J]. Tourism Tribune, 2021,36(7):92-103.]
[40] Lin Y C, Liu Y C. Deconstructing the internal structure of perceived authenticity for heritage tourism[J]. Journal of Sustainable Tourism, 2018,26(12):2134-2152.
[41] Atzeni M, Del C G, Pung J M. Enhancing visit intention in heritage tourism:The role of object-based and existential authenticity in non-immersive virtual reality heritage experiences[J]. International Journal of Tourism Research, 2021,24(2):240-255.
[42] 梁璐,张雅如,李雪莲,等.城市怀旧型消费空间的感知与地方建构研究——以西安连锁餐厅"遇见长安"为例[J].经济地理,2020,40(8):222-230.[Liang Lu, Zhang Yaru, Li Xuelian, et al. Perception and construction of place of urban nostalgic consumption space:A case study of "Meet Chang'an" restaurant[J]. Economic Geography, 2020,40(8):222-230.]
[43] Yi X L, Fu X X, So K K F, et al. Perceived Authenticity and Place Attachment:New Findings from Chinese World Heritage Sites[J]. Journal of Hospitality and Tourism Research,2023, 47(5):800-826.
[44] 孟明浩,崔国发.乡村振兴视域下乡村旅游的可持续发展——基于游客忠诚度培育路径的实证研究[J]. 贵州社会科学,2021(5):161-168.[Meng Minghao, Cui Guofa. Sustainable development of rural tourism from the perspective of rural revitalization:An empirical study based on the path of tourist loyalty cultivation[J]. Guizhou Social Sciences, 2021(5):161-168.]
[45] Zhang S N, Li Y Q, Liu C H, et al. Does live performance play a critical role in building destination brand equity:A mixed-method study of "Impression Dahongpao"[J]. Journal of Retailing and Consumer Services, 2021,59:102392. https://doi.org/10.1016/j.jretconser.2020.102392.
[46] Chen H, Rahman I. Cultural tourism:An analysis of engagement, cultural contact, memorable tourism experience and destination loyalty[J]. Tourism Management Perspectives, 2018,26:153-163.
[47] 李成.中国千禧一代:驾驭数字时代社会经济的多元与差异[J].文化纵横,2022(2):38-48.[Li Cheng. Chinese Millennials:Harnessing the diversity and difference of the socioeconomic in the digital age[J]. Beijing Cultural Review, 2022(2):38-48.]
[48] 杜继淑,郑惠. "90后"大学生旅游动机与旅游消费行为分析[J].贵州师范大学学报(社会科学版),2010(6):137-141.[Du Jishu, Zheng Hui. Tourism motivation and consumption behavior of Post-90s college students[J]. Journal of Guizhou Normal University (Social Sciences), 2010(6):137-141.]
[49] Rita P, Brochado A, Dimova L. Millennials' travel motivations and desired activities within destinations:A comparative study of the US and the UK[J]. Current Issues in Tourism,2019,22(16):2034- 2050.
[50] Nguyen T H H. A reflective-formative hierarchical component model of perceived authenticity[J]. Journal of Hospitality and Tourism Research, 2020,44(8):1211-1234.
[51] Fornell C, Larcker D F. Structural equation models with unobservable variables and measurement error:Algebra and statistics[J]. Journal of Marketing Research, 1981,18(1):39-50.
[52] Lu L, Chi C G, Liu Y. Authenticity, involvement, and image:Evaluating tourist experiences at historic districts[J]. Tourism Management, 2015,50:85-96.
[53] 陈享尔,蔡建明.旅游客体真实性与主体真实性集合式关系探讨——以文化遗产故宫为例[J].人文地理,2012,27(4):153-160.[Chen Heng'er, Cai Jianming. The set-type relationships between "object-related authenticity" and "subject-related authenticity" in cultural heritage tourism:A case study of the National Palace Museum in Bejing[J]. Human Geography, 2012,27(4):153-160.]

基金

广东省自然科学基金项目(2022A1515010376)

PDF(2696 KB)

Accesses

Citation

Detail

段落导航
相关文章

/