自媒体语境下海外受众对中国的地理想象建构——以YouTube李子柒短视频受众为例

杨位擎; 罗秋菊

doi:10.13959/j.issn.1003-2398.2024.01.002

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人文地理 ›› 2024, Vol. 39 ›› Issue (1) : 8-16,67. DOI: 10.13959/j.issn.1003-2398.2024.01.002

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自媒体语境下海外受众对中国的地理想象建构——以YouTube李子柒短视频受众为例

杨位擎¹, 罗秋菊^1,2

作者信息 +

RESEARCH ON GEOGRAPHICAL IMAGINATION OF CHINA IN THE CONTEXT OF WE MEDIA: TAKING THE OVERSEAS AUDIENCES OF LI ZIQI'S SHORT VIDEO ON YOUTUBE AS AN EXAMPLE

YANG Wei-qing¹, LUO Qiu-ju^1,2

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文章历史 +

摘要

地理想象是对地方和地方知识进行信息加工或改造以塑造新形象的心理过程。本研究将地理想象运用到社交媒体研究，以李子柒YouTube频道的海外受众为研究对象，通过分析网络评论和开展半结构访谈，阐释由自媒体生产的地方性知识在国际社交媒体中是如何被受众的地理想象解构、表征和再建构的社会动态实践过程。研究发现：①短视频社区地理想象的建构由个体想象和集体想象组成，在互动讨论中形成相似度较高的观点，为短视频赋予意义和共创价值，从而影响受众的行为意向表达；②李子柒短视频唤醒了受众的积极情感，其地理想象被高质量的视听感官体验激活，内容包括了微观尺度的短视频物质元素想象以及宏观尺度的中国想象。本研究拓宽了地理想象的研究视野，也为国家文旅形象和文旅项目的打造提供参考。

Abstract

Geographical imagination is a psychological process of information processing or reforming of places and their local knowledge to shape new images. This study applies geographical imagination to social media research, taking overseas audiences of an internet celebrity Li Ziqi's short videos on YouTube as the research subject, through content analysis of public comments and semi-structured interviews, to explore how the local knowledge produced by We Media is dynamically deconstructed, represented and reconstructed by the audiences' geographical imagination. The study found that:1) the construction of geographical imagination in short video communities is composed of individual and collective imagination, which forms similar viewpoints through interactive discussion, giving meaning and co-creating value to the short videos, thereby affects audiences' behavioral intentions. 2) Li Ziqi's short videos awaken audiences' positive emotions, and their geographical imagination is activated by high-quality audiovisual sensory experiences, which includes the imagination on material elements in short videos at the microscopic level and the imagination on China at the macroscopic level. This study broadens the research perspective of geographical imagination, and provides reference for the shaping of China's international cultural tourism images and projects.

导出引用

杨位擎, 罗秋菊. 自媒体语境下海外受众对中国的地理想象建构——以YouTube李子柒短视频受众为例[J]. 人文地理. 2024, 39(1): 8-16,67 https://doi.org/10.13959/j.issn.1003-2398.2024.01.002

YANG Wei-qing, LUO Qiu-ju. RESEARCH ON GEOGRAPHICAL IMAGINATION OF CHINA IN THE CONTEXT OF WE MEDIA: TAKING THE OVERSEAS AUDIENCES OF LI ZIQI'S SHORT VIDEO ON YOUTUBE AS AN EXAMPLE[J]. HUMAN GEOGRAPHY. 2024, 39(1): 8-16,67 https://doi.org/10.13959/j.issn.1003-2398.2024.01.002

中图分类号： K901.6

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