乡村生活场景对游客情感体验的影响分析——基于眼动追踪的实验研究

张亮; 李君轶; 岳依洋; 杨敏

doi:10.13959/j.issn.1003-2398.2024.02.016

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人文地理 ›› 2024, Vol. 39 ›› Issue (2) : 154-163. DOI: 10.13959/j.issn.1003-2398.2024.02.016

乡村

乡村生活场景对游客情感体验的影响分析——基于眼动追踪的实验研究

张亮^1,2, 李君轶^1,2, 岳依洋^1,2, 杨敏³

作者信息 +

ANALYSIS OF THE IMPACT OF RURAL LIFE SCENES ON TOURISTS EMOTIONAL EXPERIENCE: AN EYE-TRACKING STUDY

ZHANG Liang^1,2, LI Jun-yi^1,2, YUE Yi-yang^1,2, YANG Min³

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文章历史 +

摘要

乡村生活场景是乡村景观的重要组成，在乡村旅游中，乡村生活场景如何影响游客的情感体验是值得研究的问题。文章通过设计眼动实验，将眼动指标和问卷数据相结合，分析游客在观看无/简单/复杂三种乡村生活场景类型时的情感体验，同时考察怀旧感知在两者之间的作用，发现:①简单乡村生活场景会显著吸引游客的视觉注意；②复杂乡村生活场景对游客怀旧感知与情感体验有显著正向影响；③怀旧感知在乡村生活场景与游客情感体验之间发挥中介作用。本研究建议在乡村旅游的宣传设计中，应当意识到乡村生活场景作为视觉怀旧刺激的重要性，并考虑简单与复杂之间的平衡，以求既能充分吸引游客的视觉注意，又可以帮助游客获得较高的情感体验。

Abstract

As an important component of the rural landscape, rural life scenes are the common and ordinary reflection of the lives of most village residents. Pastoral scenery and rural life are the biggest attractions of rural tourism. Based on cognitive appraisal theory and from the perspective of tourists, a single-factor intergroup experimental design was adopted. Taking different types of country life scenes (no life scenes, simple life scenes, complex life scenes) as experimental variables, typical photos were selected as experimental stimulus materials, and eye-tracking equipment was used to design and conduct situational experiments. By combining objective eye-movement indicators and subjective questionnaire data, the article analyzes tourists' visual attention and emotional experience when viewing three types of rural life scenes:None/simple/complex, and also examines the role of nostalgic perception in the relationship between rural life scenes and emotional experience. Findings indicate that:1) The existence of rural life scenes will significantly attract tourists' visual attention. It is worth noting that it is not the more complex the scene, the more it can attract the visual interest of tourists. 2) Rural life scenes have a significant positive effect on tourists' emotional experience, and complex rural life scenes bring tourists the highest pleasure perception.

导出引用

张亮, 李君轶, 岳依洋, 杨敏. 乡村生活场景对游客情感体验的影响分析——基于眼动追踪的实验研究[J]. 人文地理. 2024, 39(2): 154-163 https://doi.org/10.13959/j.issn.1003-2398.2024.02.016

ZHANG Liang, LI Jun-yi, YUE Yi-yang, YANG Min. ANALYSIS OF THE IMPACT OF RURAL LIFE SCENES ON TOURISTS EMOTIONAL EXPERIENCE: AN EYE-TRACKING STUDY[J]. HUMAN GEOGRAPHY. 2024, 39(2): 154-163 https://doi.org/10.13959/j.issn.1003-2398.2024.02.016

中图分类号： F59

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