乡村生活场景对游客情感体验的影响分析——基于眼动追踪的实验研究

doi:10.13959/j.issn.1003-2398.2024.02.016

摘要
图/表
参考文献(0)
相关文章 (2)

全文: PDF (4950 KB) HTML (1 KB)
输出: BibTeX | EndNote (RIS)

摘要乡村生活场景是乡村景观的重要组成，在乡村旅游中，乡村生活场景如何影响游客的情感体验是值得研究的问题。文章通过设计眼动实验，将眼动指标和问卷数据相结合，分析游客在观看无/简单/复杂三种乡村生活场景类型时的情感体验，同时考察怀旧感知在两者之间的作用，发现:①简单乡村生活场景会显著吸引游客的视觉注意；②复杂乡村生活场景对游客怀旧感知与情感体验有显著正向影响；③怀旧感知在乡村生活场景与游客情感体验之间发挥中介作用。本研究建议在乡村旅游的宣传设计中，应当意识到乡村生活场景作为视觉怀旧刺激的重要性，并考虑简单与复杂之间的平衡，以求既能充分吸引游客的视觉注意，又可以帮助游客获得较高的情感体验。

	服务

	把本文推荐给朋友
	加入我的书架
	加入引用管理器
	E-mail Alert
	RSS
	作者相关文章
	张亮
	李君轶
	岳依洋
	杨敏

关键词 ：乡村生活场景, 情感体验, 怀旧感知, 眼动追踪, 视觉注意

Abstract：As an important component of the rural landscape, rural life scenes are the common and ordinary reflection of the lives of most village residents. Pastoral scenery and rural life are the biggest attractions of rural tourism. Based on cognitive appraisal theory and from the perspective of tourists, a single-factor intergroup experimental design was adopted. Taking different types of country life scenes (no life scenes, simple life scenes, complex life scenes) as experimental variables, typical photos were selected as experimental stimulus materials, and eye-tracking equipment was used to design and conduct situational experiments. By combining objective eye-movement indicators and subjective questionnaire data, the article analyzes tourists' visual attention and emotional experience when viewing three types of rural life scenes:None/simple/complex, and also examines the role of nostalgic perception in the relationship between rural life scenes and emotional experience. Findings indicate that:1) The existence of rural life scenes will significantly attract tourists' visual attention. It is worth noting that it is not the more complex the scene, the more it can attract the visual interest of tourists. 2) Rural life scenes have a significant positive effect on tourists' emotional experience, and complex rural life scenes bring tourists the highest pleasure perception.

Key words： rural life scenes emotional experience nostalgic perception eye-tracking visual attention

收稿日期: 2023-03-28

F59

基金资助:国家自然科学基金面上项目(42071169);教育部人文社会科学研究规划基金项目(20YJAZH119)

通讯作者: 李君轶(1975-),男,宁夏固原人,博士,教授,博士生导师,主要研究方向为旅游地理学与旅游信息科学。E-mail:lijunyi9@snnu.edu.cn。 E-mail: lijunyi9@snnu.edu.cn

作者简介: 张亮(1998-),女,江苏宿迁人,硕士生,主要研究方向为区域旅游开发与市场。E-mail:1870572267@qq.com。

引用本文:

张亮, 李君轶, 岳依洋, 杨敏. 乡村生活场景对游客情感体验的影响分析——基于眼动追踪的实验研究[J]. 人文地理, 2024, 39(2): 154-163. ZHANG Liang, LI Jun-yi, YUE Yi-yang, YANG Min. ANALYSIS OF THE IMPACT OF RURAL LIFE SCENES ON TOURISTS EMOTIONAL EXPERIENCE: AN EYE-TRACKING STUDY. HUMAN GEOGRAPHY, 2024, 39(2): 154-163.

链接本文:

http://rwdl.xisu.edu.cn/CN/10.13959/j.issn.1003-2398.2024.02.016 或 http://rwdl.xisu.edu.cn/CN/Y2024/V39/I2/154

[1]	MacCannell D. The Tourist[M]. Berkeley:University of California Press, 1999:87-112.
[2]	周心琴.西方国家乡村景观研究新进展[J].地域研究与开发, 2007, 26(3):85-90.[Zhou Xinqin. Resent progress of study on rural landscape in the West[J]. Areal Research and Development, 2007,26(3):85-90.]
[3]	张琳,马椿栋.基于人居环境三元理论的乡村景观游憩价值研究[J].中国园林,2019,35(9):25-29.[Zhang Lin, Ma Chundong. On the value of rural landscape recreation based on the Trilism Theory of human settlements[J]. Chinese Landscape Architecture, 2019,35(9):25-29.]
[4]	段义孚.恋地情节[M].北京:商务印书馆, 2018:300-312.[Duan Yifu. Topophilia[M]. Beijing:The Commercial Press, 2018:300-312.]
[5]	Engelke U, Le Callet P. Perceived interest and overt visual attention in natural images[J]. Signal Processing:Image Communication, 2015,39:386-404.
[6]	Morosan C. The influence of DMO advertising on specific destina-tion visitation behaviors[J]. Journal of Hospitality Marketing&Management, 2015,24(1):47-75.
[7]	Kastenholz E, Carneiro M J, Marques C P, et al. Understanding and managing the rural tourism experience:The case of a historical vil-lage in Portugal[J]. Tourism management perspectives, 2012,4:207-214.
[8]	陈小红.什么是文学的生态批评[M].上海:上海外语教育出版社, 2013:42-43.[Chen Xiaohong. What is Ecological Criticism of Lit-erature[M]. Shanghai:Shanghai Foreign Language Education Press, 2013:42-43.]
[9]	王露璐.中国式现代化进程中的乡村振兴与伦理重建[J].中国社会科学,2021(12):89-109,201.[Wang Lulu. Rural revitalization and ethical reconstruction in the process of Chinese-Style Moderniza-tion[J]. Social Sciences in China, 2021(12):89-109,201.]
[10]	余润哲,黄震方,鲍佳琪,等.怀旧情感下乡村旅游者的主观幸福感与游憩行为意向的影响[J].旅游学刊,2022,37(7):107-118.[Yu Runzhe, Huang Zhenfang, Bao Jiaqi, et al. The influence of rural tourists'nostalgia on subjective well-being and recreational behav-ior intention[J]. Tourism Tribune, 2022,37(7):107-118.]
[11]	Gu Q S, Li M L, Kim S S. The role of nostalgia-evoking stimuli at nostalgia-themed restaurants in explaining benefits, consumption value and post-purchase behavioral intention[J]. International Jour-nal of Hospitality Management, 2021,96. https://doi.org/10.1016/j.-ijhm.2021.102955.
[12]	Dubois C, Cawley M, Schmitz S. The tourist on the farm:A'muddled'image[J]. Tourism Management, 2017,59:298-311.
[13]	Zhang Y G, Guo Y Z, Ji L L. Going somewhere or for someone?The sense of Human Place Scale (SHPS) in Chinese rural tourism[J]. Tourism Management, 2022, 91. https://doi.org/10.1016/j.tourman.2022.104530.
[14]	Arnold M B. Emotion and Personality[M]. New York:Columbia University Press, 1960:42-60.
[15]	Lazarus R S. Thoughts on the relations between emotion and cogni-tion[J]. American psychologist, 1982,37(9):1019-1024.
[16]	Lazarus R S, Smith C A. Knowledge and appraisal in the cognition:Emotion relationship[J]. Cognition&Emotion, 1988,2(4):281-300.
[17]	Choi H, Choi H C. Investigating tourists'fun-eliciting process to-ward tourism destination sites:An application of cognitive ap-praisal theory[J]. Journal of Travel Research, 2019,58(5):732-744.
[18]	Ma J, Gao J, Scott N, et al. Customer delight from theme park expe-riences:The antecedents of delight based on cognitive appraisal theory[J]. Annals of Tourism Research, 2013,42:359-381.
[19]	赵昭,张朝枝.历史背景认知对殖民遗产旅游情感体验的影响——以广州沙面岛为例[J].热带地理,2018,38(5):707-716.[Zhao Zhao, Zhang Chaozhi. Influence of background knowledge on colo-nial heritage tourist emotional experience:A case study of Sha-meen, Guangzhou[J]. Tropical Geography, 2018,38(5):707-716.]
[20]	李萍.城市公园中乡村意境的营造研究[D].成都:西南交通大学, 2011:15-17.[Li Ping. Reseach on the Building of Rural Poetic Im-agery in Urban Park[D]. Chengdu:Southwest Jiaotong University, 2011:15-17.]
[21]	Barsalou L W. Grounded cognition[J]. Annu. Rev. Psychol, 2008, 59:617-645.
[22]	Agapito D, Valle P, Mendes J. The sensory dimension of tourist ex-periences:Capturing meaningful sensory-informed themes in Southwest Portugal[J]. Tourism Management, 2014,42:224-237.
[23]	Scott N, Le D, Becken S, et al. Measuring perceived beauty of the Great Barrier Reef using eye-tracking technology[J]. Current Issues in Tourism, 2020,23(20):2492-2502.
[24]	Li M M, Chen Y H, Wang J Q, et al. Children's attention toward car-toon executed photos[J]. Annals of Tourism Research, 2020, 80. https://doi.org/10.1016/j.annals.2019.102799.
[25]	王日明,龙岳林,熊兴耀.景观行为学初探[J].农业科技与信息(现代园林),2008(6):30-32.[Wang Riming, Long Yuelin, Xiong Xing-yao. Research on the landscape behaviouristics[J]. Modern Land-scape Architecture, 2008(6):30-32.]
[26]	陈永宏.郊野公园景观规划设计的研究[D].南京:南京林业大学, 2007:32-26.[Chen Yonghong. Study on Landscape Planning and Design of Country Park[D]. Nanjing:Nanjing Forestry University, 2007:32-26.]
[27]	Urry J. The tourist gaze"revisited"[J]. American Behavioral Scien-tist, 1992,36(2):172-186.
[28]	Blapp M, Mitas O. The Role Of Authenticity In Rural Creative Tourism[J]. A Research Agenda for Creative Tourism; Duxbury, N., Richards, G., Eds, 2019:28-40.
[29]	贾未寰,符刚.乡村旅游助推新时代乡村振兴:机理、模式及对策[J].农村经济,2020(3):19-25.[Jia Weihuan, Fu Gang. Rural tourism boosts rural revitalization in the new era:Mechanism, model and countermeasures[J]. Rural Economy, 2020(3):19-25.]
[30]	张艳,张勇.乡村文化与乡村旅游开发[J].经济地理,2007(3):509-512.[Zhang Yan, Zhang Yong. Rural culture and development of rural tourism[J]. Economic Geography, 2007(3):509-512.]
[31]	Jepson D, Sharpley R. More than sense of place?Exploring the emotional dimension of rural tourism experiences[J]. Journal of Sustainable Tourism, 2015,23(8/9):1157-1178.
[32]	龙鸥.体验性乡村旅游游客感知价值影响因素及其营销策略研究[J].农业经济,2016(10):46-48.[Long Ou. A study on the influ-encing factors and marketing strategies of tourist perceived value of experiential rural tourism[J]. Agricultural Economy, 2016(10):46-48.]
[33]	Mehrabian A, Russell J A. An Approach To Environmental Psychol-ogy[M]. Cambridge:MIT Press, 1974:222-253.
[34]	Russell J A. A circumplex model of affect[J]. Journal of personality and social psychology, 1980,39(6):1161.
[35]	Holbrook M B. Nostalgia and consumption preferences:Some emerging patterns of consumer tastes[J]. Journal of Consumer re-search, 1993,20(2):245-256.
[36]	关巧玉,罗芬.文化遗产旅游中游客的真实性感知对怀旧心理的影响[J].企业经济,2017,36(5):124-129.[Guan Qiaoyu, Luo Fen. The influence of tourists'true perception on nostalgia in cultural heritage tourism[J]. Enterprise Economy, 2017,36(5):124-129.]
[37]	田逢军.中部崛起背景下江西旅游景区发展问题与提升路径[J].经济地理,2016,36(1):194-199,207.[Tian Fengjun. Development Problem and promotion solutions of tourism attractions in Jiangxi based on the boom in central China[J]. Economic Geography, 2016, 36(1):194-199,207.]
[38]	王家霖.乡村旅游怀旧情感对游客忠诚度的影响研究[D].南昌:江西财经大学,2020:40-42.[Wang Jialin. Research on the Influ-ence of Rural Tourism Nostalgia on Tourist Loyalty[D]. Nanchang:Jiangxi University of Finance and Economics, 2020:40-42.]
[39]	纳尔逊·格拉本,彭兆荣,赵红梅.旅游人类学家谈中国旅游的可持续发展[J].旅游学刊,2006(1):54-59.[Nelson H.Graburn, Peng Zhaorong, Zhao Hongmei. A anthropological comments on sustain-able development of tourism in China[J]. Tourism Tribune, 2006(1):54-59.]
[40]	李晓梧.怀旧情感体验下的老字号食品品牌设计研究[D].无锡:江南大学,2021:77-79.[Li Xiaowu. Research on the Brand Design of Old Brand Food Under Nostalgia Emotion Experience[D]. Wuxi:Jiangnan University, 2021:77-79.]
[41]	Christou P, Farmaki A, Evangelou G. Nurturing nostalgia?A re-sponse from rural tourism stakeholders[J]. Tourism Management, 2018,69:42-51.
[42]	Hepper E G, Dennis A. From rosy past to happy and flourishing present:Nostalgia as a resource for hedonic and eudaimonic wellbeing[J]. Current Opinion in Psychology, 2023,49. http://doi.org/10.1016/j.copsyc.2022.101547.
[43]	Chi O H, Chi C G. Reminiscing other people's memories:Conceptu-alizing and measuring vicarious nostalgia evoked by heritage tour-ism[J]. Journal of Travel Research, 2022,61(1):33-49.
[44]	薛婧.旅游怀旧及其影响因素研究[D].重庆:西南大学,2012:77-83.[Xue Jing. Tourism Nostalgia and its Influential Factors[D]. Chongqing:Southwest University, 2012:77-83.]
[45]	Jarratt D, Gammon S.'We had the most wonderful times':Seaside nostalgia at a British resort[J]. Tourism Recreation Research, 2016, 41(2):123-133.
[46]	张圆刚,余向洋,程静静等.基于TPB和TSR模型构建的乡村旅游者行为意向研究[J].地理研究,2017,36(9):1725-1741.[Zhang Yu-angang, Yu Xiangyang, Cheng jingjing, et al. Recreational behavior and intention of tourists to rural scenic spots based on TPB and TSR models[J]. Geographical Research, 2017,36(9):1725-1741.]
[47]	刘凌汉,吴美阳,马艺萌,等.眼动追踪应用于景观领域的研究综述[J].西部人居环境学刊,2021,36(4):125-133.[Liu Linghan, Wu Meiyang, Ma Yimeng, et al. A review of eye tracking researches in landscape architecture field[J]. Journal of Human Settlements in West China, 2021,36(4):125-133.]
[48]	彭兆荣.论农耕文化遗产之田地景观[J].南京农业大学学报(社会科学版),2019,19(1):33-39,164.[Peng Zhaorong. An exploration on the vernacular landscapes of farmland[J]. Journal of Nanjing Agri-cultural University:Social Sciences Edition, 2019,19(1):33-39,164.]
[49]	李新叶,朱婧,麻丽娜.基于深度学习的场景识别方法综述[J].计算机工程与应用,2020,56(5):25-33.[Li Xinye, Zhu Jing, Ma Lina. Survey of scene recognition methods based on deep learning[J]. Computer Engineering and Applications, 2020,56(5):25-33.]
[50]	Van Vaerenbergh Y, Larivière B, Vermeir I. The impact of process recovery communication on customer satisfaction, repurchase inten-tions, and word-of-mouth intentions[J]. Journal of Service Re-search, 2012,15(3):262-279.
[51]	Erdfelder E, Faul F, Buchner A. GPOWER:A general power analy-sis program[J]. Behavior Research Methods, Instruments,&Com-puters, 1996,28(1):1-11.
[52]	方杰,温忠麟,张敏强.类别变量的中介效应分析[J].心理科学,2017, 40(2):471-477.[Fang Jie, Wen Zhonglin, Zhang Minqiang. Mediation Analysis of categorical variables[J]. Joumal of Psychological Science, 2017,40(2):471-477.]
[53]	Johnson M G, Henley T B. Reflections on the Principles of Psychol-ogy:William James After a Century[M]. London:Psychology Press, 2013:240-248.
[54]	刘梦欣,张凡,李天瑞.基于同源控制点的边缘绑定方法[J].计算机科学, 2022, 49(10):96-102.[Liu Mengxin, Zhang Fan, Li Tianrui. Edge bundling method based on homologous control points[J]. Computer Science, 2022,49(10):96-102.]
[55]	Trope Y, Liberman N. Construal-level theory of psychological dis-tance[J]. Psychological review, 2010,117(2):440.
[56]	Su L J, Tang B L, Nawijn J. How tourism activity shapes travel ex-perience sharing:Tourist well-being and social context[J]. Annals of Tourism Research, 2021, 91. https://doi.org/10.1016/j.annals.2021.103316.
[57]	李猛,乌铁红,钟林生.旅游"网红村"居民的怀旧、集体记忆与地方认同的特征及互动关系——以内蒙古呼和浩特市恼包村为例[J].地理科学, 2022, 42(10):1799-1806.[Li Meng, Wu Tiehong, Zhong Linsheng. Characteristics and interaction of nostalgia, col-lective memory and place identity among residents of online popu-lar tourism village:A case of Naobao Villiage of Hohhot Inner Mongolia[J]. Scientia Geographica Sinica, 2022,42(10):1799-1806.]
[58]	Yan N X, Halpenny E A. Tourists'savoring of positive emotions and place attachment formation:A conceptual paper[J]. Tourism Geographies, 2022,24(2-3):369-389.
[59]	Zhou J L, Xiang K H, Cheng Q, et al. Psychological and behav-ioural consistency value seeking of tourists in Niche Tourism:Nos-talgia, authenticity perception, and satisfaction[J]. Psychology Re-search and Behavior Management, 2021,14:1111-1125.