乡村旅游经营户对不确定性的适应性研究——以新冠疫情冲击下浙江省顾渚村为例

余书涵; 房艳刚; 孙望涛; 刘建志; 杨阳

doi:10.13959/j.issn.1003-2398.2024.06.016

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人文地理 ›› 2024, Vol. 39 ›› Issue (6) : 142-151. DOI: 10.13959/j.issn.1003-2398.2024.06.016

乡村

乡村旅游经营户对不确定性的适应性研究——以新冠疫情冲击下浙江省顾渚村为例

余书涵¹, 房艳刚^1,2, 孙望涛³, 刘建志¹, 杨阳¹

作者信息 +

ADAPTATION OF RURAL TOURISM OPERATORS TO UNCERTAINTIES: A CASE STUDY OF GUZHU VILLAGE IN ZHEJIANG PROVINCE UNDER THE SHOCK OF COVID-19

YU Shu-han¹, FANG Yan-gang^1,2, SUN Wang-tao³, LIU Jian-zhi¹, YANG Yang¹

Author information +

文章历史 +

摘要

适应性研究是应对各种不确定性因素的冲击，实现旅游业可持续发展的科学基础。本文构建新的适应性分析框架，并结合可持续生计理论与BP神经网络方法，以顾渚村为案例地进行了系统的适应性研究。研究表明：①Covid-19疫情发生后，乡村旅游经营户出现明显的兼业化趋势，主要分化为旅游升级型、电商经营型、务工主导型、维持生计型等四种适应类型。②乡村旅游经营户适应Covid-19冲击的关键因素是家庭存款、户籍所在地、户主学历、旅游培训次数、电商培训、户主年龄、劳动力数量、政策知晓度、政府帮助度、宅基地面积等。③外源的Covid-19疫情和政策治理以及内源的地方特性、旅游经营户的理性选择及尺度互馈作用，是顾渚村适应演化的主要机制。最后，文章结合不同旅游经营户的适应演变路径，探讨了相关政策建议。

Abstract

Adaptability research is the scientific basis to deal with the impact of uncertainties and realize the sustainable development of tourism. This paper constructs a new adaptive analysis framework, combines the theory of sustainable livelihood and BP neural network method, and conducts a systematic adaptive study of Guzhu Village. The results are obtained as follows: 1) After the outbreak of Covid-19, rural tourism operators showed a significant trend of part-time employment, which mainly divided into four adaptation types: tourism promotion type, e-commerce type, worker-oriented type and subsistence type. 2) Household saving, place of domicile, human capital, homestead area and other factors are key factors affecting the adaptation outcomes of operators. 3) Exogenous factors such as Covid-19 epidemic and policy governance, as well as endogenous factors such as local characteristics, rational choice of tourism operators and scale interaction, are the main mechanisms of adaptation and evolution in Guzhu Village. Finally, the paper discusses corresponding policy suggestions based on the adaptative evolutionary path of different tourism operators.

导出引用

余书涵, 房艳刚, 孙望涛, 刘建志, 杨阳. 乡村旅游经营户对不确定性的适应性研究——以新冠疫情冲击下浙江省顾渚村为例[J]. 人文地理. 2024, 39(6): 142-151 https://doi.org/10.13959/j.issn.1003-2398.2024.06.016

YU Shu-han, FANG Yan-gang, SUN Wang-tao, LIU Jian-zhi, YANG Yang. ADAPTATION OF RURAL TOURISM OPERATORS TO UNCERTAINTIES: A CASE STUDY OF GUZHU VILLAGE IN ZHEJIANG PROVINCE UNDER THE SHOCK OF COVID-19[J]. HUMAN GEOGRAPHY. 2024, 39(6): 142-151 https://doi.org/10.13959/j.issn.1003-2398.2024.06.016

中图分类号： F129.9

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