城市旅游景区舒适性对游客消费差异的影响机制——以苏州乐园森林世界景区为例

黄泰; 卫嫚; 席建超

doi:10.13959/j.issn.1003-2398.2025.01.015

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人文地理 ›› 2025, Vol. 40 ›› Issue (1) : 144-153. DOI: 10.13959/j.issn.1003-2398.2025.01.015

城市

城市旅游景区舒适性对游客消费差异的影响机制——以苏州乐园森林世界景区为例

黄泰^1,2, 卫嫚^1,2, 席建超³

作者信息 +

THE INFLUENCE MECHANISM OF URBAN TOURISM ATTRACTIONS AMENITY ON TOURISTS' CONSUMPTION DIFFERENCE: A CASE OF SUZHOU PARADISE FOREST WORLD SCENIC SPOT

HUANG Tai^1,2, WEI Man^1,2, XI Jian-chao³

Author information +

文章历史 +

摘要

城市旅游景区消费场景已由封闭式景区转向为无边界旅游空间，从舒适性视角解析游客在城市旅游景区新消费场景下的消费差异机理。文章提出城市旅游景区消费场景构建方法，以苏州乐园森林世界景区为例，解析城市旅游景区舒适性对景区内和街区消费差异的影响效应与机制。研究发现：①消费升级背景下城市旅游景区消费场景转变为景区及其邻近街区，旅游消费仍然低迷，景区与街区舒适性的融合共生发展是促进城市旅游景区消费的关键驱动力。②景区内舒适性是城市旅游景区消费的持续推动力，其舒适性具有消费溢出效应，能够直接或通过景区沉浸体验显著提升景区内和街区消费水平。③街区舒适性是城市旅游景区消费的稳定支撑力，高舒适性水平街区能够稳定承接和转化景区溢出消费需求。文章对城市旅游景区消费场景进行解构，推动以景区为中心的商圈舒适性升级，对宜居城市建设提供有益的政策启示。

Abstract

In fact, the consumption scenario of urban tourism attractions has changed from closed scenic spots to borderless tourist spaces. Analyzing the mechanism of tourists' consumption difference under the new consumption scenario from the perspective of amenity can provide theoretical support for cultivating highquality urban consumption space. Specifically, this paper puts forward the method of constructing the consumption scenario of urban tourism attractions, and takes Suzhou Paradise Forest World Scenic Spotas an example to analyze the influence effect and mechanism of urban tourism attractions amenity on the consumption difference between scenic areas and blocks. The results show that: 1) Under the background of consumption upgrading, the consumption scenario of urban tourism attractions has changed into scenic spots and their surrounding blocks, and the tourism consumption is still depressed. 2) Amenity in scenic spots is the continuous driving force of consumption in urban tourism attractions, and its amenity has consumption spillover effect. 3) Block amenity is a stable supporting force for the consumption of urban tourism attractions.

导出引用

黄泰, 卫嫚, 席建超. 城市旅游景区舒适性对游客消费差异的影响机制——以苏州乐园森林世界景区为例[J]. 人文地理. 2025, 40(1): 144-153 https://doi.org/10.13959/j.issn.1003-2398.2025.01.015

HUANG Tai, WEI Man, XI Jian-chao. THE INFLUENCE MECHANISM OF URBAN TOURISM ATTRACTIONS AMENITY ON TOURISTS' CONSUMPTION DIFFERENCE: A CASE OF SUZHOU PARADISE FOREST WORLD SCENIC SPOT[J]. HUMAN GEOGRAPHY. 2025, 40(1): 144-153 https://doi.org/10.13959/j.issn.1003-2398.2025.01.015

中图分类号： F592.7

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