符号学视角下乡村旅游吸引物的建构研究——以婺源篁岭晒秋为例

陆林; 李倩; 陈劼绮; 崔静; 蒋伟峰

doi:10.13959/j.issn.1003-2398.2025.01.017

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人文地理 ›› 2025, Vol. 40 ›› Issue (1) : 162-169. DOI: 10.13959/j.issn.1003-2398.2025.01.017

旅游

符号学视角下乡村旅游吸引物的建构研究——以婺源篁岭晒秋为例

陆林^1,2, 李倩^1,2, 陈劼绮^1,2, 崔静^1,2, 蒋伟峰^1,2

作者信息 +

THE CONSTRUCTION OF RURAL TOURISM ATTRACTION FROM THE PERSPECTIVE OF SEMIOTICS: A CASE OF HUANGLING DRYING HARVEST

LU Lin^1,2, LI Qian^1,2, CHEN Jie-qi^1,2, CUI Jing^1,2, JIANG Wei-feng^1,2

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文章历史 +

摘要

符号学视角下乡村旅游吸引物具有二元结构，其建构过程是由能指和所指的转变推进而成。本研究借鉴符号学双层表意系统和符号吸引理论，融合实地调研数据和网络文本数据，以婺源县篁岭晒秋为研究对象，探究乡村农俗建构为旅游吸引物过程中的特征及价值转变，以此总结乡村旅游吸引物的建构路径及特征。研究表明：①乡村旅游吸引物建构初期对乡村事物物质载体（能指）的打造升级，不可避免的导致乡村事物农事价值（农俗所指）的降低。②为了扩大乡村旅游吸引物的影响力，旅游对其不断赋予新价值（旅游吸引物所指）。③随着乡村旅游吸引物农事价值降低和旅游价值不断赋予，决定乡村旅游吸引物发展的不再是乡村事物的原真性，而是旅游开发对乡村事物物质载体的改造升级，以及旅游价值的不断创造与赋予。希望本研究可为乡村旅游和乡村文化的可持续发展提供经验和有益的借鉴，丰富旅游地理学有关旅游资源和旅游吸引物的研究内涵。

Abstract

From a semiotic perspective, rural tourism attractions have a dualistic structure promoted by the transformation between signifier and signified. Based on the theories of the Double Layer Representation System and Symbolic Attraction in Semiotics, this study integrates field and online data to explore the characteristics and value transformation of Huangling's Sun-Drying Autumn in Wuyuan as a rural tourism attraction, summarizing its construction path and features. The research findings are as follows: 1) In the early stage of construction of rural tourism attraction, upgrading of rural material carrier (signifier) reduces their agricultural value (signified of agricultural customs). 2) To expand the influence of rural tourism attractions, tourism values (signified of tourism attractions) have been continuously endowed. 3) As agricultural value decreases and tourism value increases, rural tourism attraction development now depends on the transformation and upgrading of rural material carriers and the continuous creation of tourism value, rather than rural authenticity. This study aims to offer experience and references for sustainable rural tourism, while enriching tourism geography research on resources and attractions.

导出引用

陆林, 李倩, 陈劼绮, 崔静, 蒋伟峰. 符号学视角下乡村旅游吸引物的建构研究——以婺源篁岭晒秋为例[J]. 人文地理. 2025, 40(1): 162-169 https://doi.org/10.13959/j.issn.1003-2398.2025.01.017

LU Lin, LI Qian, CHEN Jie-qi, CUI Jing, JIANG Wei-feng. THE CONSTRUCTION OF RURAL TOURISM ATTRACTION FROM THE PERSPECTIVE OF SEMIOTICS: A CASE OF HUANGLING DRYING HARVEST[J]. HUMAN GEOGRAPHY. 2025, 40(1): 162-169 https://doi.org/10.13959/j.issn.1003-2398.2025.01.017

中图分类号： F59

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