网络热度对大城市饮品消费空间结构的影响——以北上广深为例

doi:10.13959/j.issn.1003-2398.2025.02.009

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摘要以北京、上海、广州和深圳四个超大城市为例，基于新浪微博打卡数据、POI地理空间数据及社会经济统计数据，利用多种空间计量模型分析网络热度对城市饮品消费空间的影响。结果表明：①网络热度和城市品牌饮品消费在空间上呈现显著的集聚效应和趋同性，这表明城市虚实资源要素的发展在数字化时代依然存在空间不均衡性，且二者紧密相关。②网络热度对品牌饮品店空间布局的影响存在显著的类型和区域差异。③网络热度一定程度降低了品牌饮品店对实体空间要素的依赖。深入揭示网络热度对城市饮品消费空间结构的影响，有助于城市消费空间的优化与重塑，为新时代城市高质量发展提供决策依据。

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	周强
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	黄琴诗

关键词 ：网络信息地理, 消费地理学, 商业空间, 网络热度, 饮品消费

Abstract：Information and communication technologies (ICTs) have made the internet attention economy a driver of regional development and transformed urban spatial structure. Based on the data from different sources, including Sina Weibo check-ins, Point of Interest (POI) data, and socio-economic statistics from China's four megacities (e.g., Beijing, Shanghai, Guangzhou, and Shenzhen), this study examines the impact of internet popularity on urban space of beverage consumption using various spatial econometric models. The results show that: 1) The distributions of internet popularity and brand beverage shops are spatially correlated. 2) The impact of internet popularity on the spatial distribution of beverage shops varies considerably across business types and regions. 3) Internet popularity makes the distribution of beverage shops less reliant on traditional factors (e. g., rent, public transportation accessibility, and population density) which are regarded as essential to location choices of commercial facilitates.

Key words： cyber geography retailing geography commercial space internet popularity beverage consumption

收稿日期: 2023-12-13

PACS:

K901

基金资助:国家社会科学基金项目（22BGL193）；国家自然科学基金项目（42201251）；浙江省教育厅一般科研项目（Y202353313）

通讯作者: 黄琴诗(1990—),女,浙江温州人,博士,副教授,主要研究方向为城市社会地理学与时空间行为规划。E-mail:huangqinshi@zust.edu.cn。 E-mail: huangqinshi@zust.edu.cn。

作者简介: 周强（1980—），男，湖南衡阳人，博士，副教授，主要研究方向为城市社会地理学与可持续城乡规划。E-mail:zhouqiang@zstu.edu.cn。

引用本文:

周强, 戴靖航, 黄琴诗. 网络热度对大城市饮品消费空间结构的影响——以北上广深为例[J]. 人文地理, 2025, 40(2): 84-93,169. ZHOU Qiang, DAI Jing-hang, HUANG Qin-shi. THE IMPACT OF INTERNET POPULARITY ON URBAN SPATIAL STRUCTURE OF BEVERAGE CONSUMPTION: EVIDENCE FROM FOUR MEGACITIES IN CHINA. HUMAN GEOGRAPHY, 2025, 40(2): 84-93,169.

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http://rwdl.xisu.edu.cn/CN/10.13959/j.issn.1003-2398.2025.02.009 或 http://rwdl.xisu.edu.cn/CN/Y2025/V40/I2/84

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