基于社交媒体数据的历史街区数字地方感影响因素研究——以南京市门东地区为例

陈诚; 沈丽珍; 王星; 席广亮

doi:10.13959/j.issn.1003-2398.2025.03.006

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人文地理 ›› 2025, Vol. 40 ›› Issue (3) : 50-58,78. DOI: 10.13959/j.issn.1003-2398.2025.03.006

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基于社交媒体数据的历史街区数字地方感影响因素研究——以南京市门东地区为例

陈诚, 沈丽珍, 王星, 席广亮

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A STUDY ON THE INFLUENCING FACTORS OF DIGITAL SENSE OF PLACE IN HISTORICAL DISTRICTS BASED ON SOCIAL MEDIA DATA: A CASE OF MENDONG AREA IN NANJING

CHEN Cheng, SHEN Li-zhen, WANG Xing, Xi Guang-liang

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摘要

地方感研究在历史街区的保护和营造中具有重要的实践价值，数字地方感作为情感与空间关系的新形式，是对地方感研究的有益补充。本文以南京市门东地区为例，利用社交媒体数据，通过LDA模型和随机森林算法分析，揭示了历史街区数字地方感的特征及影响因素。研究发现：数字地方感更侧重于网络空间的情绪反应和个人认同，且门东地区的数字地方感主要受地方联想、人气和美食等因素影响。据此，本研究提出了包括挖掘热点、营造场景和强化记忆三个方面的地方感营造的策略。研究结果对地方品牌的建设和文化遗产保护等实践有重要指导意义，同时为地方感的数字化研究提供了理论支持。

Abstract

Studies on the sense of place have significant practical importance in the protection and construction of historical districts. The concept of digital sense of place, which reflects the dynamic interplay between emotions and spatial relationships under digital conditions, represents a crucial extension to traditional place sense research. This study focuses on the Mendong area in the Qinhuai District of Nanjing, China, utilizing social media data to explore the connotation and influencing factors of the digital sense of place in historical districts. To achieve this, the study employs a combination of the Latent Dirichlet Allocation (LDA) model and the Random Forest (RF) algorithm to explore the connotation and influencing factors of the digital sense of place in historical districts. The findings reveal that, unlike traditional sense of place, which relies heavily on activities and sensory experiences in physical spaces, the digital sense of place emphasizes emotional responses and personal identification within online virtual spaces. Furthermore, key factors influencing the digital sense of place in the Mendong area include place association, place popularity, and place gourmet guide. Based on these findings, the study proposes targeted strategies for cultivating a sense of place in historical districts. These strategies focus on hotspot excavation, scene creation, and memory reinforcement. Hotspot excavation involves identifying and promoting areas with high user engagement and positive sentiment. Scene creation aims to enhance the aesthetic and functional aspects of the environment to foster a stronger sense of place.

导出引用

陈诚, 沈丽珍, 王星, 席广亮. 基于社交媒体数据的历史街区数字地方感影响因素研究——以南京市门东地区为例[J]. 人文地理. 2025, 40(3): 50-58,78 https://doi.org/10.13959/j.issn.1003-2398.2025.03.006

CHEN Cheng, SHEN Li-zhen, WANG Xing, Xi Guang-liang. A STUDY ON THE INFLUENCING FACTORS OF DIGITAL SENSE OF PLACE IN HISTORICAL DISTRICTS BASED ON SOCIAL MEDIA DATA: A CASE OF MENDONG AREA IN NANJING[J]. HUMAN GEOGRAPHY. 2025, 40(3): 50-58,78 https://doi.org/10.13959/j.issn.1003-2398.2025.03.006

中图分类号： K901

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