Abstract：It is difficult to find articles on the practical application of e-tourism in academic journals, especially on the joint/coordinated local/regional level of e-tourism. This paper aims to supplement the lack of research on the relationship between e-tourism and regional tourism development. Based on the analysis of etourism development and local participation in e-tourism development, six potential variables are defined. Referring to the core principles of the Vienna Declaration on Digital Humanism, and taking social media as an example, this paper analyzes the coordination between e-tourism and local areas and the development of information economy space based on multiple public data platforms and Zibo e-government/business platform data combined with cross-sectional online survey data. It is believed that the functional changes of key components of e-tourism and the local access to the information society jointly support an unusual development and operation mode of local tourism economy, which fundamentally changes the face of regional tourism rather than simply strengthening the old tourism order. Local governments can access the information society and form a diversified social cooperation system with e-tourists to quickly build a valuable local tourism image and improve the positive image of local tourism through the timely response of information spread. E-tourism and local coordination will open and establish a new space of information economy with virtual community market function and humanistic spirit, which is a return to the spiritual community of the natural state and is therefore a fully social product rather than a copy of material and objective space.
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ZHANG Yi-nuo, LU Zi, LI Zhi, TAN Jia-hui, HOU Kai-yun. E-TOURISM AND ITS COORDINATION WITH LOCAL: THE CASE OF THE SOCIAL MEDIA EXPLOSION OF ZIBO BARBECUE. HUMAN GEOGRAPHY, 2025, 40(3): 184-192.
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