电子旅游转型及其与地方的协调——以社交媒体引爆淄博烧烤为例

张一诺; 路紫; 李智; 谭佳荟; 侯凯芸

doi:10.13959/j.issn.1003-2398.2025.03.019

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人文地理 ›› 2025, Vol. 40 ›› Issue (3) : 184-192. DOI: 10.13959/j.issn.1003-2398.2025.03.019

旅游

电子旅游转型及其与地方的协调——以社交媒体引爆淄博烧烤为例

张一诺, 路紫, 李智, 谭佳荟, 侯凯芸

作者信息 +

E-TOURISM AND ITS COORDINATION WITH LOCAL: THE CASE OF THE SOCIAL MEDIA EXPLOSION OF ZIBO BARBECUE

ZHANG Yi-nuo, LU Zi, LI Zhi, TAN Jia-hui, HOU Kai-yun

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文章历史 +

摘要

电子旅游在地方/区域层面上的应用逐渐成为旅游研究热点。在学术期刊中很难找电子旅游在地方/区域层面上的应用文章，本文旨在补充电子旅游与区域旅游关系研究的缺失。在剖析电子旅游发展及其地方参与的基础上定义了 6 个潜变量，结合淄博旅游经济开放平台和在线问卷数据，使用 Amos 结构方程模型验证了结果，基于此阐释了电子旅游与地方的协调。研究认为，电子旅游组成要素功能性的变化和地方接入信息社会共同支撑起一个不同寻常的地方旅游经济发展与运行模式，从根本上改变了地区旅游面貌；地方通过信息及时响应和网络舆情及时调节，快速构筑和升华有价值的地方旅游形象；电子旅游与地方协调所打开和确立的信息经济空间，具有虚拟社区市场功能和现实空间形式且充满人文精神。

Abstract

It is difficult to find articles on the practical application of e-tourism in academic journals, especially on the joint/coordinated local/regional level of e-tourism. This paper aims to supplement the lack of research on the relationship between e-tourism and regional tourism development. Based on the analysis of etourism development and local participation in e-tourism development, six potential variables are defined. Referring to the core principles of the Vienna Declaration on Digital Humanism, and taking social media as an example, this paper analyzes the coordination between e-tourism and local areas and the development of information economy space based on multiple public data platforms and Zibo e-government/business platform data combined with cross-sectional online survey data. It is believed that the functional changes of key components of e-tourism and the local access to the information society jointly support an unusual development and operation mode of local tourism economy, which fundamentally changes the face of regional tourism rather than simply strengthening the old tourism order. Local governments can access the information society and form a diversified social cooperation system with e-tourists to quickly build a valuable local tourism image and improve the positive image of local tourism through the timely response of information spread. E-tourism and local coordination will open and establish a new space of information economy with virtual community market function and humanistic spirit, which is a return to the spiritual community of the natural state and is therefore a fully social product rather than a copy of material and objective space.

导出引用

张一诺, 路紫, 李智, 谭佳荟, 侯凯芸. 电子旅游转型及其与地方的协调——以社交媒体引爆淄博烧烤为例[J]. 人文地理. 2025, 40(3): 184-192 https://doi.org/10.13959/j.issn.1003-2398.2025.03.019

ZHANG Yi-nuo, LU Zi, LI Zhi, TAN Jia-hui, HOU Kai-yun. E-TOURISM AND ITS COORDINATION WITH LOCAL: THE CASE OF THE SOCIAL MEDIA EXPLOSION OF ZIBO BARBECUE[J]. HUMAN GEOGRAPHY. 2025, 40(3): 184-192 https://doi.org/10.13959/j.issn.1003-2398.2025.03.019

中图分类号： K901.7

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