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PDF(1906 KB)
PDF(1906 KB)
闲置物品的数字化与处置:二手消费文化的线上/线下空间营造
(RE)SELLING 'USELESS' THINGS: THE DIGITALISATION OF SECONDHAND CULTURES AND ITS REPRODUCTION OF ONLINE/OFFLINE SPACES
本文在数字交易活动蓬勃发展的背景下,从数字地理和消费地理交叉的视角,通过定性和定量的混合研究方法,分析了数字化的二手消费文化对线上和线下空间的营造方式和结果,并解释了二手消费文化到底是否能够与绿色消费等同。研究结果表明:①数字化的二手消费文化形成了女性化、年轻一代主导的线上空间,以及邻里化的、自助/二维码主导的线下回收空间;②数字化的二手消费通过固定的帖子模式、线上线下交流方式和数据化的地理位置的营造了本土化的数字文化和经济生活方式;③二手交易并不会自动成为绿色消费,使环境受益。上述结论能够为进一步打造可持续生活方式提供参考意见。
As a part of the cross-platform consumption, disposing of 'useless' things in the digitalized secondhand market has blurred the boundaries between public (recommerce platform) and private domains (WeChat groups and the neighbourhood-based/same-city exchanges organised by individuals) of consumption and between online and offline experiences. In this context, this article focuses on how people practice the 'virtue of thrift' by selling their 'useless' things via secondhand trading platforms and social media and the social and environmental impacts of reselling used items at various online and offline sites, drawing on a mixed methods approach. It argues that convenient online platforms and platform-mediated reselling practices have created new connections between online and offline spaces for secondhand sales, generating new digital and online cultures. The findings illustrated that through formal and informal practices of selling things, these platforms have been transformed into virtual spaces that promote a trustworthy way of consumption. In addition, these secondhand shopping experiences are intimately intertwined with the gamification systems of platforms that aim to cultivate ordinary consumers' practices of caring for the environment and distant others. To elaborate, the key findings of this research demonstrate that: 1) the digitalisation of second-hand culture has generated a feminised and youthified online community and a self-/QR codedependent offline recycle community; 2) the digitalisation of second hand culture has created localised digital culture and economy life via the fixed pattern of posts, online/offline communication styles and datafied geolocation; 3) second hand exchange cannot be automatically linked to greener consumption that benefits the environment and vulnerable people at distance.
二手交易 / 数字化 / 城市消费 / 绿色消费 / 线上/线下空间
second hand exchange / digitalisation / urban consumer culture / green consumption / online/offline space
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