本文以广州和长沙的特色小吃街为例，探讨城市“烟火消费景观”的生产与体验过程。研究发现：①美食小吃街是具有特色的城市烟火消费和体验景观，食物及其制作过程是烟火氛围的核心，建筑和街道为其提供物质环境，行为景观则表现为消费者的互动与实践推动烟火气的社会化生产；②媒介推动了地方文化符号在数字空间中的循环再生产，促使消费空间转化为可观看的影像景观和数字社会中具有动态传播力的文化节点；③媒介扩展了小吃街的受众体验，线上互动转化为社交资本，增强了消费场景的文化价值与社会意义。研究探讨了美食小吃街作为烟火消费景观的形成过程与机制，及其在数字话语形塑下的特点，为未来城市文化消费空间的建设提供启示。

This paper takes the food and snack streets of Guangzhou, a historically commercial city with deep cultural roots, and Changsha, a rapidly rising 'internet-famous' city characterized by strong platform presence and digital branding, as comparative case studies. Employing a multi-method qualitative approach—including participatory observation, in-depth interviews with vendors and consumers, and discourse analysis of social media content—this research explores the spatial production, cultural significance, and everyday experience of contemporary 'hustle and bustle' consumption spaces in China. The findings indicate that: 1) Food and snack streets serve as unique urban experiential zones where 'hustle and bustle' is socially and spatially produced through the interplay of food practices, spatial materialities, and behavioral performances. 2) Under the influence of media mechanisms, these originally localized consumption spaces are reimagined as digital spectacles, becoming viewable, shareable, and commentable within online platforms. 3) The consumption experience is no longer limited to on-site participation; rather, it extends into digital spheres where users accumulate social capital through sharing, liking, and commenting.