影像里的旅行者：诗性隐喻与旅游想象的建构

熊伟; 黄晓英; 蔡晓梅

doi:10.13959/j.issn.1003-2398.2025.05.016

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人文地理 ›› 2025, Vol. 40 ›› Issue (5) : 155-164. DOI: 10.13959/j.issn.1003-2398.2025.05.016

旅游

影像里的旅行者：诗性隐喻与旅游想象的建构

熊伟 ¹^,²^,³ ,
黄晓英 ¹ ,
蔡晓梅 ¹^,²^,³^,⁴^,*

作者信息 +

THE TRAVELER IN THE IMAGE: POETIC METAPHORS AND THE CONSTRUCTION OF THE TOURISM IMAGINATION

Wei XIONG ¹^,²^,³ ,
Xiao-ying HUANG ¹ ,
Xiao-mei CAI ¹^,²^,³^,⁴^,*

Author information +

文章历史 +

摘要

想象已成为游客构建和消费旅游目的地，获得深层旅行体验的重要方式。但已有研究大多从游客视角探讨想象的形成过程，较少关注旅游营销者的角度。本研究受诗性语言和隐喻思维启发，以概念隐喻理论为基础分析旅游视频博客的“作者”如何通过诗性隐喻塑造旅游想象。研究发现：①博主主要通过结构隐喻和本体隐喻塑造旅游想象，且本体隐喻中的文化隐喻、人体隐喻对旅游想象的贡献度最高。②隐喻主题交织塑造出填补式、映射式、感染式和召唤式的旅游想象。③旅游想象的形成过程包括圈层聚集、际遇空间、共同关注和情感共鸣4个阶段。该研究为旅游想象研究提供了中国社会意识形态的微观解构，也为旅游营销者的想象设计提供了实践参考路径。

Abstract

Imagination has become one of the important ways for travelers to construct and consume travel destinations and get a deep travel experience. Inspired by the poetic language and metaphorical thinking of Chinese culture, this study is based on the theory of conceptual metaphor, takes structural metaphor, ontological metaphor and orientation metaphor as the analytical framework for metaphor recognition, and identifies the poetic metaphor theme in the travel video blog texts through the MIPVU program, and studies how the "author" of travel video blogs shape tourism imagination through poetic metaphors. Through the coding analysis of 292 travel video blog texts, the results show that: 1) The tourism imagination shaped by bloggers mainly includes two types of metaphors: structural metaphor and ontological metaphor. 2)The metaphors of different themes are intertwined, and finally four kinds of tourism imaginations are formed: filling, mapping, contagious, and summoning. 3) Tourism imagination is formed through four stages: circle gathering, encounter space, common concern and emotional resonance.

导出引用

熊伟, 黄晓英, 蔡晓梅. 影像里的旅行者：诗性隐喻与旅游想象的建构[J]. 人文地理. 2025, 40(5): 155-164 https://doi.org/10.13959/j.issn.1003-2398.2025.05.016

Wei XIONG, Xiao-ying HUANG, Xiao-mei CAI. THE TRAVELER IN THE IMAGE: POETIC METAPHORS AND THE CONSTRUCTION OF THE TOURISM IMAGINATION[J]. HUMAN GEOGRAPHY. 2025, 40(5): 155-164 https://doi.org/10.13959/j.issn.1003-2398.2025.05.016

中图分类号： F592

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