近年来,以文化资源为消费目标的空间克隆生产逐渐成为我国城市营销发展的重要手段。本文从新马克思主义视角切入,以消费社会大众心理研究为基石,以"文化资本"为理论依据,探索文化进入市场循环生产的模式,并结合当代中国文化消费空间生产性状况,揭示其"异质的同质化"与文化认同偏差的弊病:一方面推崇所谓异质多样的空间以迎合大众消费心理;另一方面市场经济体制下文化与资本的结合,使文化不可避免地沦为市场的奴隶,最终导致文化断层。文章最后在简要对比国内外文化资本空间生产状况的基础上,套用资本循环理论探讨其症结之所在。

With the globalization of capital flows, the phenomenon of geographical reorganization of capitalism becomes increasingly stronger in the Chinese market economy. The culture symbol resolution and capital whirlpool, bring about the occasional, unpredictable "liquid modernity" filled in the traditional production life. Consumption, as a clear and complete multiple life experience, eases the public's identity crisis, and becomes a new cultural trend. Therefore, as a type of production of cultural capital, cultural consumer space promotes the main fashion trend in China's urban development. From the perspective of Neo-Marxism, this paper, first of all, briefly summarises the social relations and public culture with the evolution of consumption activities, from production stage to consumption stage and up to now. We define the background of urban development as the Post Consumption Era. And then we talk about the consumption culture and cultural consumption and come to the view that the consumer market in the Post Consumption Era implies a double implication of the goods and culture. Based on the "cultural capital" theory of Bourdieu, we try to solve the problem how the culture and capital combines into the production cycle. Then, according to the Chinese consumption trend, under the background of urban globalization, this paper discusses the relevance between urban image construction and culture capital competition and the method of image construction, such as firing famous brand, modeling characteristic image, undertaking urban events. Combined with contemporary Chinese cultural consumption space productive situation, this paper receals its "heterogeneous homogeneity" and cultural identity. Culture was stripped of its original space and re-evaluated, symbol exists with the true culture isolated eventually leading to the culture fault. In the end, this paper discusses the problem of the cultural capital production by a brief contrast between the domestic and international situation.