信息通信技术在商品流通中的重要作用日渐明显,并且展现着进一步加强的趋势。电话(视)购物是当今已经"漫射"开来的普通电信在商业活动中应用的一个事实,可能对现存的地区性传统零售集团产生决定性影响-补充与替代共存。本文考查了国外邮(电)购的经验,并与我们在石家庄样区开展的调查工作进行了对比。最后我们对邮(电)购相关的区域规划问题进行了探讨,认为其与电话购物之电信服务方式的空间扩散相互影响。本文也旨在揭示这种零售方式是如何改善边远地区的购物条件的。

This paper discusses two cases studies on the mailordering (teleshopping). It could exert a decisive impact on the existing retail hierarchy-supplement and substitution. The demographic and social-economic characteristics of the population determine the forms of their shopping behaviors. We outline regional planning issues that could have an impact on the spatial diffusion of teleservices and on teleshopping in particular,and reveal how this type of retailing could promote well-being in peripheral areas.