本文以1999年国庆旅游市场为例,在对峰值期国内旅游市场特点进行了较为全面调查分析的基础上,总结出国庆峰值期国内旅游市场的基本特点,指出峰值期国内旅游市场存在的问题,并分析了产生问题的主要原因。笔者认为,峰值期问题的出现反映了国内旅游市场供需关系的矛盾,为使国内旅游健康发展,对此必须采取相应的对策。主要对策有突破交通"瓶颈",进行以市场为导向旅游产品的开发与升级换代,全面开展旅游总量控制及旅游地容量预测,加强旅游行业管理,建立旅游信息系统,对国民进行旅游消费教育等。

The tourist market of 1999's National Day is taken as a case in this paper. Based on the survey and analysis on the tourist market, the traits and problems of domestic tourist market are described, and the main reasons about them are analyzed. By our research, the conflicts between Supply-Demand of domestic tourism market are reflected by the problem exited in the peak period. In order to keep domestic tourism developing healthily, relevant countermeasures should be adopted. Six countermeasures are discussed. First, traffic choke point should be broken through. Second, tourism product should be exploited and upgraded by market guiding. Third, tourism gross control and capacity forecast of tourism destination should be fully considered. Forth, the management of tourism trade should be enhanced. Fifth, tourism information system should be built up. And last, tourism education to country people must be carried through.