区域市场营销与区域经济学拓展理论

doi:10.13959/j.issn.1003-2398.2001.04.014

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人文地理 ›› 2001, Vol. 16 ›› Issue (4) : 62-66. DOI: 10.13959/j.issn.1003-2398.2001.04.014

区域经济

区域市场营销与区域经济学拓展理论

成伟光

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REGIONAL MARKETING AND THE DEVELOPMENT OF REGIONAL ECONOMIC THEORY

CHENG Wei-guang

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摘要

区域市场的存在是营销行为区域化的必然结果。环境本底差异加上劳动地域分工出现了区域产品,各种类型区域产品空间分布在不同的地域单元,由此带来商品的市场流通,这就要求针对不同区域特点,制定企业的营销策略。区域市场营销理论是对区域市场、市场缺口理论、区际贸易理论以及市场区位论的拓展。企业在不同区域的营销行为,受区际因素和区际关系的影响使营销策略、营销效果发生变化。本文通过深入研究,揭示这些现象存在的本质问题。

Abstract

Division of labor with Regions have regional products, which circulate form this market to that. The factory usually formulate the stratagem of sell. But each regional market has itself particularity, So different way is used by competitive market. Regional marketing develop regional economics, particular Gay theory, inter-regional trade and regional market.

导出引用

成伟光. 区域市场营销与区域经济学拓展理论[J]. 人文地理. 2001, 16(4): 62-66 https://doi.org/10.13959/j.issn.1003-2398.2001.04.014

CHENG Wei-guang. REGIONAL MARKETING AND THE DEVELOPMENT OF REGIONAL ECONOMIC THEORY[J]. HUMAN GEOGRAPHY. 2001, 16(4): 62-66 https://doi.org/10.13959/j.issn.1003-2398.2001.04.014

中图分类号： K921