基于区位和商品类型的居民购物过程分解比较&mdash;&mdash;以南京为例

doi:10.13959/j.issn.1003-2398.2017.01.015

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人文地理 ›› 2017, Vol. 32 ›› Issue (1) : 109-115. DOI: 10.13959/j.issn.1003-2398.2017.01.015

经济

基于区位和商品类型的居民购物过程分解比较——以南京为例

张永明¹, 甄峰¹, 曹新宇², 翟青³, 章雨晴⁴

作者信息 +

A COMPARATIVE STUDY ON RESIDENTS' SHOPPING PROCESS BY DIFFERENTIATING LOCATION AND TYPES OF GOODS: A CASE STUDY OF NANJING CITY

ZHANG Yong-ming¹, ZHEN Feng¹, Jason Cao², ZHAI Qing³, ZHANG Yu-qing⁴

Author information +

文章历史 +

摘要

网络购物影响下的购物行为变革一直是国外交通统计学和地理学领域研究的热点。已有的研究，几乎都将购物看作一个整体行为，很少从购物过程分解的角度对居民购物行为的改变进行分析。本文以南京为例，以分解购物过程为切入点，通过区分不同区位、不同商品类型来研究网络购物对居民购物行为的影响，得出3点主要结论：①居民倾向于只通过网络或实体店完成所有购物活动；②网络购物对实体店购买搜索型商品存在替代与补充的混合效应，对实体店购买体验型商品仅存在替代作用，且替代作用在城区比郊区显著；③网络购物会产生搜索、体验和退换货出行，且网购体验型商品产生的额外出行比搜索型商品多，在郊区产生的额外出行比城区多。

Abstract

With the rapid development of information and communication technology, the online shopping as a new way of shopping becomes more and more popular, and it is changing and reshaping people's way of shopping and living around the world. So the shopping behavior change under the influence of online shopping has always been the research focus in the field of traffic statistics and geography in abroad. This paper takes Nanjing as an example, and deconstructs the shopping process as a starting point. Then the author study the influence of online shopping on the residents' shopping behavior through differentiating between urban and suburban areas, search goods and experience goods. Firstly, this paper analyzes the main ways, used by urban and suburban residents, to purchase different types of goods for every shopping link. And the author finds that the network and store are the most important two ways. Secondly, by the chi-square test, the paper analyzes the impact of the ways used in every shopping link before buying on buying link. Finally, through comparing and analyzing the shopping behavior characteristics of different location and different types of goods in the shopping process, the author draws three main conclusions.

导出引用

张永明, 甄峰, 曹新宇, 翟青, 章雨晴. 基于区位和商品类型的居民购物过程分解比较——以南京为例[J]. 人文地理. 2017, 32(1): 109-115 https://doi.org/10.13959/j.issn.1003-2398.2017.01.015

ZHANG Yong-ming, ZHEN Feng, Jason Cao, ZHAI Qing, ZHANG Yu-qing. A COMPARATIVE STUDY ON RESIDENTS' SHOPPING PROCESS BY DIFFERENTIATING LOCATION AND TYPES OF GOODS: A CASE STUDY OF NANJING CITY[J]. HUMAN GEOGRAPHY. 2017, 32(1): 109-115 https://doi.org/10.13959/j.issn.1003-2398.2017.01.015

中图分类号： K901

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