本文利用2006-2010年海南入境旅游资料,采用旅游月日指数、季节性集中指数,研究海南入境旅游季节性特征,得出以下结论:(1)海南入境旅游旺季为11月到次年4月,淡季为6、9月,国外游客市场、香港、澳门和台湾市场旅游淡旺季不同步;(2)近年海南入境客流季节性强度呈逐年减弱趋势;(3)不同入境旅游市场中,澳门市场旅游季节性强度最强,国外市场、香港、台湾市场依次减弱;国外市场中主要客源国的旅游季节性特征不同;(4)自然因素是海南入境旅游季节性形成的主要影响因素,制度因素在自然因素基础上产生叠加作用;(5)可通过制定季节性价格、完善旅游设施、丰富旅游产品、加强营销手段等策略调控季节性变化,拓展海南省入境旅游,缩小旅游淡旺季差距。

Tourism seasonality is a change in tourism and tourism industry within the time in a yearly time span.In this paper,the characteristic and influential factors of inbound tourism seasonality were studied based on the inbound tourism statistical data from 2006 to 2010 of Hainan province.The data is from Hainan tourism government affairs nets.Through calculating the daily tourism index Si and the concentration index of tourism seasonality R,the main conclusions included:1) The high season of Hainan tourism is November to the next April.2) By calculating the concentration index of tourism seasonality R,in recent years,the intensity of Hainan inbound tourism seasonality is weakening gradually.3) In Hainan different inbound tourist market,the value R of Macao is the highest,so the intensity of Macao tourism seasonality is the strongest;and the intensity of foreign tourists market、Hong Kong and Taiwan weakens successively;Selected Russia,Singapore,South Korea,Malaysia and Japan as the sample,they were found that find the characteristic of different foreign countries' tourism seasonality has difference in the foreign tourists market.4) The natural seasonal factors play a leading role in causing the Hainan inbound tourism seasonality,while social seasonal factors add some minor effects to the change of inbound tourism seasonality caused by natural seasonal factors;besides,some emergencies have effects on tourism seasonality.5) Such as controlling prices,improving tourism facilities,enriching tourism products,strengthening marketing tool,through which can expand Hainan inbound tourism and narrow the gap between high seasons and low seasons.