Abstract：With the popularity of Internet and the development of tourism E-commerce, information search in tourism website has become an important part of tourists' decision-making behavior research. This paper investigates the tourists of Zhangjiajie City to study the characteristics and preferences of tourists' information search, and uses factor analysis method to analyze the impact of information search in tourism website on tourists' decision-making behavior. We found that Zhangjiajie Tourism website visitors search for information is related to age, occupation, and other factors about the level of knowledge, the younger, the higher educated, tourists visit rate is higher, and greater reliance on the site, visitors will be more prone to tourism website to get tourist information as the main source. From the effective dissemination way of tourism information, we can find that Baidu, Google, scenic sites, comprehensive portal and professional travel sites have obvious advantages, it also reflects the way information dissemination diverse requirements. Travel photos, hot introduction, users forums, electronic maps, video clips, and other travel tips for tourists effectively provides the majority of tourists with a large tourist information and is sought by them. According to the site for tourists' decisions affecting results, travel information website for tourists should be responsible. According to the site for tourists' decisions affecting results, travel information website for tourists should be responsible. This is not only reflected in the entire tourism industry and its supporting industries, service levels, but also reflects the concern of the service on the website. Foreign independent tourist is now evident that most tourists choose to use the Internet to search for Zhangjiajie tourist information, plan their travel itinerary, so travel site searching for information on the city of Zhangjiajie tourism website development and tourism destination marketing system has a significant impact.
王兆峰, 谢娟. 旅游网站信息搜寻对旅游者行为决策影响的评价分析[J]. 人文地理, 2013, 28(6): 142-146.
WANG Zhao-feng, XIE Juan. ANALYSIS ON INFORMATION SEARCH IN TOURISM WEBSITE ON TOURISTS' DECISION-MAKING BEHAVIOR. HUMAN GEOGRAPHY, 2013, 28(6): 142-146.
