顾客融入行为对旅游移动平台忠诚度的影响研究——以携程App为例
吴文秀, 张宏梅, 陈薇, 张业臣
RESEARCH ON THE INFLUENCE OF CUSTOMER ENGAGEMENT BEHAVIOR ON TOURISM MOBILE PLATFORM LOYALTY: A CASE STUDY OF CTRIP APP
WU Wen-xiu, ZHANG Hong-mei, CHEN Wei, ZHANG Ye-chen
人文地理
.
2019, (5): 126
-134
.
DOI: 10.13959/j.issn.1003-2398.2019.05.016
