目的地制度性行为对目的地品牌资产的作用路径研究——来自西北五省旅游业的市场证据
韩慧林, 邹统钎
A STUDY ON THE PATH OF THE EFFECT OF DESTINATION INSTITUIONAL BEHAVIOR ON DESTINATION BRAND EQUITY: BASED ON THE EVIDENCE OF TOURISM MARKET FROM NORTHWESTERN PROVINCES
HAN Hui-lin, ZOU Tong-qian
人文地理
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2022, (3): 183
-192
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DOI: 10.13959/j.issn.1003-2398.2022.03.019
