目的地品牌个性对游客行为意愿的影响机理研究——以北京为例
李创新, 苟文静, 吴芳
THE INFLUENCE MECHANISM OF DESTINATION BRAND PERSONALITY ON TOURISTS' BEHAVIORAL INTENTION: A CASE OF BEIJING
LI Chuang-xin, GOU Wen-jing, WU Fang
人文地理
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2024, (4): 137
-147
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DOI: 10.13959/j.issn.1003-2398.2024.04.015
