城市官方文旅短视频软广告对公众出游意愿的影响机制
康健, 俞莉苹, 祝晨玉
THE INFLUENCE MECHANISM OF OFFICIAL CULTURAL AND TOURISM SHORT VIDEO ADVERTISEMENT OF CITIES ON THE PUBLIC'S INTENTION TO TRAVEL
Jian KANG, Li-ping YU, Chen-yu ZHU
人文地理
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2025, (6): 87
-97
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DOI: 10.13959/j.issn.1003-2398.2025.06.009
