网络负面口碑对旅游目的地品牌资产稀释效应——熟悉度和易感性的调节作用
胥兴安, 王立磊, 杨懿
DILUTION EFFECTS OF ONLINE NEGATIVE WORD-OF-MOUTH ON BRAND EQUITY FOR TOURISM DESTINATION: MODERATING EFFECTS OF FAMILIARITY AND SUSCEPTIBILITY
XU Xing-an, WANG Li-lei, YANG Yi
人文地理
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2015, (5): 126
-133
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DOI: 10.13959/j.issn.1003-2398.2015.05.019
