形象趋同与个性趋异:资源同质目的地品牌差异化定位研究
梁佳, 吕兴洋, 曲颖
IMAGE CONVERGENCE & PERSONALITY DIVERGENCE: THE STUDY OF DIFFERENTIAL BRAND POSITIONING FOR DESTINATIONS WITH HOMOGENEOUS RESOURCES
LIANG Jia, LV Xing-yang, QU Ying
人文地理
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2016, (5): 113
-118
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DOI: 10.13959/j.issn.1003-2398.2016.05.017
