旅游目的地定位主题口号设计若干基本问题的探讨——基于品牌要素视角的分析
李天元, 曲颖
A RESEARCH ON THE ISSUES OF THE DESIGN OF THEME SLOGAN FOR TOURISM DESTINATION POSITIONING——An Analysis from the Perspective of Brand Element
LI Tian-yuan, QU Ying
人文地理
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2010, (3): 114
-119
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DOI: 10.13959/j.issn.1003-2398.2010.03.023
