Abstract：This research demonstrates the appropriateness of repertory grid technique to destination image research. In this particular application, the grid, originally developed by George A. Kelly, was used to investigate the images held by English vacationers of Austria as a summer destination. The grid was used to find out how tourists construed destination countries and to discover how they perceived Austria in terms of the constructs generated. Austria was placed in its competitive context by comparing its image with that of Swit-zerland, Which the Austrian National Tourist Office cites as a major competitor.
引用本文:
薛惠锋. 能力范围网格分析在旅游者映象研究中的应用——以奥地利作为消夏地的映象研究为例[J]. 人文地理, 1991, 6(4): 60-65.
Xue Huifeng. The Application of the Network Analysis of Capacity Scope in the Image of the Tourists. HUMAN GEOGRAPHY, 1991, 6(4): 60-65.
