STUDY ON TOURIST DESTINATION DECISION MAKING UNDER THE SITUATION OF INFORMATION OVERLOAD:DIFFERENTIAL EFFECTS BETWEEN HEAD IMAGE AND TAIL IMAGE

doi:10.13959/j.issn.1003-2398.2017.05.022

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HUMAN GEOGRAPHY ›› 2017, Vol. 32 ›› Issue (5) : 154-160. DOI: 10.13959/j.issn.1003-2398.2017.05.022

STUDY ON TOURIST DESTINATION DECISION MAKING UNDER THE SITUATION OF INFORMATION OVERLOAD:DIFFERENTIAL EFFECTS BETWEEN HEAD IMAGE AND TAIL IMAGE

LV Xing-yang¹, SONG Hui-lin², JIN Yuan-yuan³

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Abstract

With the rapid development of Internet, the information environment of tourist decision has changed dramatically. The traditional way of destination information searching has been outdated. Nowadays, Internet decreases the search cost, and the destination information has been greatly enriched by a lot of user generated content under Web 2.0. In the process of destination decision choice, what tourists face is no longer lacking information, on the contrary, they have to deal with information overload. The alteration of information environment and cognitive structure will affect tourist destination choice, which has become one of the most important questions in tourist behavior research. Situational experiment has been used in this research to check the divergent influence of head and long tail on tourist destination choice when induced image is varied structurally under the context of information overload. Thus, the effect and its mechanism of long tail of induced image could be explained.

Key words

Information overload / attribute overload / destination choice decision / unique selling points / long tail

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LV Xing-yang, SONG Hui-lin, JIN Yuan-yuan. STUDY ON TOURIST DESTINATION DECISION MAKING UNDER THE SITUATION OF INFORMATION OVERLOAD:DIFFERENTIAL EFFECTS BETWEEN HEAD IMAGE AND TAIL IMAGE[J]. HUMAN GEOGRAPHY. 2017, 32(5): 154-160 https://doi.org/10.13959/j.issn.1003-2398.2017.05.022

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