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  • Min ZHANG, Yi-xuan ZHAO
    HUMAN GEOGRAPHY. 2025, 40(5): 33-42. https://doi.org/10.13959/j.issn.1003-2398.2025.05.004
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    Driven by digital media technology and game industry since the 21st century, games have been expanding in space, time and social dimensions, and the boundaries between them and people's daily life have become increasingly blurred. This article borrows the concept of gamification, based on the post-modern authenticity, five dimensions of game involvement/ immersion and five aspects of user experience, to construct a 'multidimensional mixed authenticity model'. Taking the RPG of Chengdu Kuanzhai Alley as an example, a qualitative research method is adopted to interpret the complexity of local authenticity experience from the dimensions of material, temporal, spatial, self, and relationship through interviews, participatory observation, online text collection, and other methods. Research has shown that: 1) The gamification of historical and cultural districts gives participants a mixed perception of subjective and objective with authenticity and non-authenticity; 2) Gamification harmonizes the perception of authenticity by constructing interactions between people and places: in the material and temporal dimensions, the spatialization of game narrative promotes the rationalization of non-realistic elements in the game world; In the dimensions of self and relationship, the localization of game settings enhances the fault tolerance of non-real elements in the real world; And ultimately connected the perception of authenticity between the real world and the gaming world through embodied practice in the spatial dimension.

  • City
    Yan-sui LIU, Shu-zhen JIN, Wei WANG, Shi-han ZHANG, Yan-xin XUE
    HUMAN GEOGRAPHY. 2026, 41(1): 1-11, 33. https://doi.org/10.13959/j.issn.1003-2398.2026.01.001
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    This study takes the central urban area of Zhengzhou City as its research object, integrating remote sensing imagery, POI data, and OSM road network data. It employs kernel density functions and precise identification rules to accurately classify land use functional types, combining various spatial statistical methods and location entropy analysis to explore the aggregation and diffusion characteristics of urban functional land use and the patterns of functional succession from 2012 to 2022. The research findings indicate: 1) The evolution of land use types exhibits significant differentiation and hybridization characteristics. 2) There is a lack of synchrony between functional spatial expansion and construction land expansion. 3) The restructuring of functional spaces exhibits differentiated patterns of aggregation and dispersion. 4) The evolution of dominant functions reflects a parallel trend toward specialization and diversification.

  • Culture
    Chen LIU, Fang-lin HUA
    HUMAN GEOGRAPHY. 2026, 41(1): 22-33. https://doi.org/10.13959/j.issn.1003-2398.2026.01.003
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    In the digital era, videogame has been further globalized through Internet and network facilities. Different from the globalization of other cultural products, videogames no longer follow the linear conduction of traditional international trade, but form a non-linear product life cycle that relies on the cooperation of developers, publishers/distributors, and consumers from different regions all around the world. Based on the perspective of the pop culture industry, which is the point of economic geography and cultural geography, the study combines methods of following the digital and visual methodology in the field of human geography, taking the Dutch indie game--Rusty Lake as an example that originates from a two-people game studios but has gone global nowadays, tracking and analyzing its globalization process, drawing the following conclusions: 1) The production of Rusty Lake cannot be realized without the acceptance and encouragement of indie games in Europe, as well as the international and globalized digital platforms, reflecting the significance of globalized production environment and producers' creativity and independence. 2) In the aspect of cultural representations, Rusty Lake's borrowing from mainstream culture and the nature of its counterculture exemplifies the inclusiveness of videogames, showing the possibility of multicultural coexistence and cultural diffusion, no matter it is intentional or not. 3) In the process of global circulation, the rise of virtual platform provides a convenient way for the distribution of indie games and breaks the boundaries of space. 4) Video gamers' behaviors of playing videogames indicate their dual identities as consumers and producers.

  • Fan WANG, Ming-feng WANG, Ying-hao ZHANG, Ai-ping KUANG, Juan LIN
    HUMAN GEOGRAPHY. 2025, 40(5): 52-60. https://doi.org/10.13959/j.issn.1003-2398.2025.05.006
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    Taking Jiangbeixiazhu Village in Yiwu City, Zhejiang Province as a case area, the study uses semistructured interviews and participant observation methods to research various actors and explores the formation process of the live streaming commerce village through qualitative analysis. Further more, the influencing factors and formation mechanisms for live streaming commerce are also explored. The main conclusions showed that: Jiangbeixiazhu Village's live streaming commerce is transformed from social commerce, such as microbusiness, with the continuity of industrial evolution. In the development of village e-commerce industry, the change of new technology of live streaming commerce builds a window of opportunity for village development, the embedding of institutional environment and its synergistic evolution with e-commerce technology become the supporting elements for the development of live streaming commerce, and flexible supply chain rooted in the local area becomes the key propelling force for the transformation of village industry.

  • Chen LIU
    HUMAN GEOGRAPHY. 2025, 40(5): 43-51, 100. https://doi.org/10.13959/j.issn.1003-2398.2025.05.005
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    As a part of the cross-platform consumption, disposing of 'useless' things in the digitalized secondhand market has blurred the boundaries between public (recommerce platform) and private domains (WeChat groups and the neighbourhood-based/same-city exchanges organised by individuals) of consumption and between online and offline experiences. In this context, this article focuses on how people practice the 'virtue of thrift' by selling their 'useless' things via secondhand trading platforms and social media and the social and environmental impacts of reselling used items at various online and offline sites, drawing on a mixed methods approach. It argues that convenient online platforms and platform-mediated reselling practices have created new connections between online and offline spaces for secondhand sales, generating new digital and online cultures. The findings illustrated that through formal and informal practices of selling things, these platforms have been transformed into virtual spaces that promote a trustworthy way of consumption. In addition, these secondhand shopping experiences are intimately intertwined with the gamification systems of platforms that aim to cultivate ordinary consumers' practices of caring for the environment and distant others. To elaborate, the key findings of this research demonstrate that: 1) the digitalisation of second-hand culture has generated a feminised and youthified online community and a self-/QR codedependent offline recycle community; 2) the digitalisation of second hand culture has created localised digital culture and economy life via the fixed pattern of posts, online/offline communication styles and datafied geolocation; 3) second hand exchange cannot be automatically linked to greener consumption that benefits the environment and vulnerable people at distance.

  • Cai-cheng NIU, Wen-jia ZHANG
    HUMAN GEOGRAPHY. 2025, 40(5): 12-22, 60. https://doi.org/10.13959/j.issn.1003-2398.2025.05.002
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    Behavioral geography explores the interactions between human behavior and geographical environments from a micro-scale perspective, providing a foundation for understanding micro-level human-environment relations. However, traditional behavioral geography paradigms face significant limitations when analyzing complex human-environment interactions, particularly in the context of China's new urbanization phase that emphasizes human-centered and sustainable development. This paper reviews the current development challenges in behavioral geography and examines the theoretical background and disciplinary influence of the relational turn, attempting to reconstruct the theoretical and analytical framework of behavioral geography from a relational perspective. We identify three key challenges: the predominant focus on static relationships between individuals and environment while overlooking social networks and interactions; the disconnect between macro and micro-scale analyses; and the limitations of traditional data collection methods in capturing complex behavioral patterns. The proposed framework emphasizes placing individuals within the macro-structural context of social relationships, establishing a cross-scale research paradigm that bridges micro-individual behaviors and macro-geographical phenomena through network analysis. By investigating micro-scale individual spatiotemporal behaviors from a network lens, this approach reveals broader societal patterns that conventional micro-scale approaches might overlook.

  • Wei XIONG, Xiao-ying HUANG, Xiao-mei CAI
    HUMAN GEOGRAPHY. 2025, 40(5): 155-164. https://doi.org/10.13959/j.issn.1003-2398.2025.05.016
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    Imagination has become one of the important ways for travelers to construct and consume travel destinations and get a deep travel experience. Inspired by the poetic language and metaphorical thinking of Chinese culture, this study is based on the theory of conceptual metaphor, takes structural metaphor, ontological metaphor and orientation metaphor as the analytical framework for metaphor recognition, and identifies the poetic metaphor theme in the travel video blog texts through the MIPVU program, and studies how the "author" of travel video blogs shape tourism imagination through poetic metaphors. Through the coding analysis of 292 travel video blog texts, the results show that: 1) The tourism imagination shaped by bloggers mainly includes two types of metaphors: structural metaphor and ontological metaphor. 2)The metaphors of different themes are intertwined, and finally four kinds of tourism imaginations are formed: filling, mapping, contagious, and summoning. 3) Tourism imagination is formed through four stages: circle gathering, encounter space, common concern and emotional resonance.

  • Ling MA, Xin-yu LIN, Xiao-shan ZUO, Hai-feng WANG, Xiao-liang CHEN
    HUMAN GEOGRAPHY. 2025, 40(5): 61-69. https://doi.org/10.13959/j.issn.1003-2398.2025.05.007
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    This paper takes the food and snack streets of Guangzhou, a historically commercial city with deep cultural roots, and Changsha, a rapidly rising 'internet-famous' city characterized by strong platform presence and digital branding, as comparative case studies. Employing a multi-method qualitative approach—including participatory observation, in-depth interviews with vendors and consumers, and discourse analysis of social media content—this research explores the spatial production, cultural significance, and everyday experience of contemporary 'hustle and bustle' consumption spaces in China. The findings indicate that: 1) Food and snack streets serve as unique urban experiential zones where 'hustle and bustle' is socially and spatially produced through the interplay of food practices, spatial materialities, and behavioral performances. 2) Under the influence of media mechanisms, these originally localized consumption spaces are reimagined as digital spectacles, becoming viewable, shareable, and commentable within online platforms. 3) The consumption experience is no longer limited to on-site participation; rather, it extends into digital spheres where users accumulate social capital through sharing, liking, and commenting.

  • Xiao-dong CHANG, Shi-jun WANG, Zhang-xian FENG, Fei-long HAO, Hao-ming GUAN, Zhi-peng YANG, Ke LI
    HUMAN GEOGRAPHY. 2025, 40(5): 1-11. https://doi.org/10.13959/j.issn.1003-2398.2025.05.001
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    This paper analyzes the theoretical connotation and complex characteristics of common prosperity, constructs the geographical mechanism framework of common prosperity, and reviews the regional practice process of China 's common prosperity, with a view to contributing geography to the Chinese-style modernization of the connotation of common prosperity. The study found that: 1) 'Development' and 'equilibrium' are the theoretical basis of common prosperity. 2) Common prosperity has four complex characteristics: comprehensive and factor trade-off, regional and multi-scale governance, dynamic and time correlation, spatial and non-spatial multi-agent. 3) Since the reform and opening up, China 's regional practice of common prosperity has shown remarkable performance in regions, urban-rural areas, and groups. 4) Geography has broad application prospects in promoting the process of common prosperity, which can promote the realization of the goal of common prosperity through strategic interactions with ecological civilization, territorial space planning, and digital economy.

  • Ao-jia ZHANG, Hong-gen XIAO
    HUMAN GEOGRAPHY. 2025, 40(6): 30-38, 86. https://doi.org/10.13959/j.issn.1003-2398.2025.06.004
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    In the context of digital transformation in tourism, tourism live streaming (TLS) has emerged as a novel virtual tourism experience, enabling participants to interact in real time with hosts/KOLs and scenic destinations. Drawing on dual-process theories of emotion, this study develops and validates a conceptual model of emotional and sentimental experience in TLS, integrating both explicit (verbal, self-reported) and implicit (facial expression-based) expression processes. Using a convergent mixed-method design, multimodal data from 41 tourism live streaming informants were collected, including facial emotion recognition via FaceReader software and semi-structured interviews. The results show that implicit expressions effectively captured short-lived and often negative emotions, such as anger or sadness, which were frequently underrepresented in verbal responses. In contrast, participants' self-report tended to highlight positive emotional memories, such as satisfaction, happiness, and inspiration. Dynamic temporal analyses further revealed distinct emotional patterns across three key phases of livestreaming experience: an anticipatory beginning, a peak interaction phase with high emotional volatility, and a reflective ending. These patterns suggest that emotional experience in TLS is phase-dependent and socially constructed through both interaction quality and content resonance. Furthermore, sentimental outcomes are reflected in core dimensions such as "enjoyment and autonomy", "inspiration and arousal", and "existence and identity".

  • Shao-xiang SHI, Tong WEN, Qiao-shan LV
    HUMAN GEOGRAPHY. 2025, 40(5): 184-192. https://doi.org/10.13959/j.issn.1003-2398.2025.05.019
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    Tourism souvenir consumption is a key driver of tourism revenue and plays a vital role in fostering the sustainable development of the tourism industry. Souvenirs serve as tangible representations of travel experiences, often embodying the cultural and historical essence of destinations. To make souvenirs more appealing and stimulate consumer demand, many businesses have turned to strategies that incorporate local dialect symbols into product design and marketing. This innovative approach aims to strengthen the cultural identity associated with souvenirs, elevate their perceived value, and ultimately increase tourists' willingness to purchase. However, despite the growing use of dialect symbols in practice, their impact on consumer behavior remains insufficiently explored in academic research. Key questions, such as whether dialect symbols effectively enhance purchase intentions and the mechanisms underlying their influence, require further investigation. Grounded in customer perceived value theory, this study employs two scenario-based experiments to explore how dialect symbols affect tourists' attitudes toward souvenirs and their purchase intentions. The research provides important insights into the mechanisms through which dialect symbols influence consumer behavior. First, the findings demonstrate that dialect symbols have a significant positive impact on both product attitudes and purchase intentions. Second, the study identifies customer perceived value as a key mediating variable. Third, the moderating role of product practicality is revealed.

  • Kai BAI, Ze-xiang WANG, Bo-wen CHEN
    HUMAN GEOGRAPHY. 2025, 40(5): 145-154. https://doi.org/10.13959/j.issn.1003-2398.2025.05.015
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    'The foundation of the world is at home'. The Chinese nation has always attached importance to the family. Family tourism and leisure consumption activities from the perspective of Chinese culture reflect the universal values and social changes in contemporary China. Filial piety, marital satisfaction and children's expectations in Chinese family culture are important supports and sources for stabilizing the spiritual feelings of Chinese people. This article is based on macro data from the China Family Panel Studies 2018 crosssection data, using multi-layer perception, radial basis function, factor analysis, two-step clustering analysis, and ordinal regression to explore specific impact of three types of family relationships at the micro level: the elderly and their adult children relationship, marital relationship, and parent-child relationship on family tourism and leisure consumption. The article shows that family tourism and leisure consumption activities have become effective alert information and approaching tools for family relations, and this field will inevitably become an important theoretical development and practical application need for family relations research in China.

  • Jian-ke GUO, Ying-yu ZHU, Ye-qing CHENG, Tian-bao LIU
    HUMAN GEOGRAPHY. 2025, 40(5): 23-32, 132. https://doi.org/10.13959/j.issn.1003-2398.2025.05.003
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    As a type of village, fishing village has rich cultural heritage and ecological resources, which attracts a large number of scholars to study in recent years. Current research on the construction of beautiful fishing villages mainly focuses on four aspects, namely evaluating village resources, providing public services, promoting transformation and reconstruction for development, and planning the construction of new fishing villages.However, the related research as a whole is still in the primary stage of fragmentation. Accordingly, this paper begins by examining the implications and objectives of developing aesthetically pleasing fishing villages, conducts preliminary sorting and construction of the geographic framework and research methodology system of the construction of beautiful fishing villages, and ultimately proposes novel avenues for research concerning the development of aesthetically pleasing fishing villages: the systematic integration and planning of resources within fishing villages, alongside the consideration of their landscapes and the preservation of regional cultural heritage, are essential, the livelihoods of fisherfolks and the transformational development of the fishing villages, and the construction and governance of human settlements in fishing villages aim to serve as a reference for research on the development of aesthetically pleasing fishing villages.

  • Wei YU, Shu-min LIU, Xue-bo ZHANG, Min WANG, Jin-ping SONG
    HUMAN GEOGRAPHY. 2025, 40(5): 165-174. https://doi.org/10.13959/j.issn.1003-2398.2025.05.017
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    Based on the "elite embedding" perspective, this paper takes Zhuquan village in Yi'nan as a typical case to analyze the process of rural tourism space production and interpret the interaction logic between capital and power. The result indicates that the rural tourism space production in Zhuquan village is driven by elites who embed themselves into the network of local actors through capital, organization and management. Meanwhile, local space is being reshaped by structural forces such as political economy, institutional culture, etc. Elite discourses of power guide the expansion and circulation of capital space. Political elites conceptualize the representation of tourism spaces and dominate the production of material entities in tourism areas, achieving the first-level circulation of capital. Economic elites invest in creating the commodity space and consumption environment within the tourism area, completing the second-level circulation of capital. The third-level circulation of capital focuses on continuous investment by elites in the personal development and social services of non-elite groups, helping local actors to break free from the isolation dilemma of "self" and "other" roles in livelihood and alleviating social conflicts arising from unjust distribution through struggles.

  • GENTRIFICATION WITH CHINESE CHARACTERISTICS AND SOCIAL SPACE RESTRUCTURING
    HUANG Xing, SONG Wei-xuan, TAN Hua-yun, LIU Cheng, HE Shen-jing, TAO Wei, WANG Feng-long, GU Hao, XIAO Yang, LIU Chun-hui, YANG Qin-ran, ZHANG Yun-peng, ZHANG Qing-yuan
    HUMAN GEOGRAPHY. 2025, 40(4): 1-12. https://doi.org/10.13959/j.issn.1003-2398.2025.04.001
    With the comprehensive implementation of urban renewal and rural revitalization nationwide, it is increasingly important to establish a theoretical analysis framework for gentrification in Chinese context. In this sense, this article takes the special issue "Gentrification and Social Space Reconstruction in Chinese context" to invite scholars who are interested in Chinese gentrification to conduct in-depth discussions on how to cross learn from each other in terms of conceptual cognition, theoretical system, local development, and practical application of gentrification in Chinese context. This article argues that the establishment of the Chinese gentrification theory requires grasping the essence of the concept of gentrification itself, but also breaking free from the constraints of the Western context. Moreover, it is called for that the popularization of Chinese gentrification needs to break away from the literal constraints of the entry itself, focus more attention on the spatial meaning represented and referred to behind the concept, in order to serve the needs of Chinese path to modernization construction.
  • Tourism
    Bin LAI, Yi CHAI, Ya-xing GONG, Yu-yan LUO
    HUMAN GEOGRAPHY. 2026, 41(1): 147-158. https://doi.org/10.13959/j.issn.1003-2398.2026.01.014
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    Amid growing interest in the psychological benefits of tourism, this study explores how red tourism serves as a cultural healing mechanism that fosters individual self-transcendence. Drawing on tourism therapy theory and employing grounded theory methodology, we conducted in-depth interviews with 21 participants who recently engaged in red tourism and experienced personal distress. Through a three-stage psychological transformation: "vexed mind–healed mind–recovered mind", the study uncovers how red tourism facilitates the emotional and cognitive shift from life frustration to personal growth. Findings indicate that red tourism activates a multidimensional awe experience, which includes shock and solemnity, admiration and reverence, as well as reflection and introspection. This experience emerges through the combined influence of three key scene elements: the physical environment, the cultural atmosphere, and social interaction. Awe serves as a core emotional mediator that connects scene stimuli with cognitive restructuring and prosocial behavioral intentions, ultimately leading to self-transcendence. This emotional journey is not a passive reaction but a dynamic process in which individuals reconstruct meaning, reaffirm their values, and develop a renewed sense of purpose in life. The study builds a theoretical model of "Perceived Dilemmas–Scene Activation–Self-Transcendence, " highlighting the mediating role of awe in the transformation from self-centeredness to collective orientation. Practically, the study proposes strategies at macro (target market positioning), meso (scene design), and micro (emotional-behavioral intervention) levels to support red tourism's shift from ideological education to deep emotional healing. These insights offer both theoretical advancement and practical pathways for designing transformative tourism experiences.

  • Shu-fang WANG, Qing-qing YU, Qian-wen WANG, Shuai YE, Ting WANG
    HUMAN GEOGRAPHY. 2025, 40(5): 112-120, 192. https://doi.org/10.13959/j.issn.1003-2398.2025.05.012
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    In the implementation of the Belt and Road initiative, overseas industrial parks have strengthened connectivity between China and neighboring countries. This paper constructs a theoretical framework from the Five Connectivities perspective based on spatial interaction theory, exploring the path of overseas industrial parks in boosting the Belt and Road connectivity by case study on the China-Europe Trade and Logistics Park. The research reveals: 1) Promoting the connectivity requires national complementarity, infrastructure accessibility, and risk mitigation. 2) The complementary advantages, multi-dimensional cooperation, efficient connectivity, and risk prevention between China and Hungary in the field of trade and logistics have laid a solid foundation for the China-Europe Trade and Logistics Park to fulfill its connectivity role. The study offers a "synergy + optimization + digital empowerment" model for upgrading China's overseas trade and logistics parks.

  • Transportation
    Ying HU, Yi-xin LI, Ting-ting LIU
    HUMAN GEOGRAPHY. 2026, 41(1): 76-87. https://doi.org/10.13959/j.issn.1003-2398.2026.01.008
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    Transnational railways are vital instruments for enhancing infrastructure connectivity under the Belt and Road Initiative, contributing significantly to cross-border supply chain integration and economic development in countries along the corridors. This study examines the China–Indochina Peninsula transnational railway from three dimensions—transport efficiency, cost, and reliability—highlighting the evolving trade relations among participating countries. Based on the GTAP model, it simulates the economic impacts of the railway in three stages: partial connectivity, full operation, and network integration. Results show that the central corridor (China–Laos–Thailand) demonstrates superior performance in transport time and cost. The western corridor (China–Myanmar–Indian Ocean) offers strategic value by bypassing the Strait of Malacca. In terms of stability, the Laos–Thailand section outperforms others, while the eastern line (Vietnam) is hindered by limited political trust and weak people-to-people ties, and the western line faces significant disruption due to Myanmar's political instability. GTAP simulations suggest that railway development enhances GDP, social welfare, and terms of trade in countries along the route, while producing mixed spillover effects on non-participating economies. Furthermore, it facilitates industrial upgrading in Laos, Vietnam, and Cambodia, enabling a shift from primary resource-based sectors toward processing and manufacturing industries. The study provides valuable policy implications for promoting the domestic–international dual circulation development pattern and advancing the opening-up of China's western border regions through transnational railway integration.

  • Society
    Shi-jie LI, Wen-xin CAI, Xin-die CHE, Feng-qian YE, Qi-yin CHEN, Chun-shan ZHOU
    HUMAN GEOGRAPHY. 2026, 41(1): 34-42. https://doi.org/10.13959/j.issn.1003-2398.2026.01.004
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    As a significant manifestation of flexible employment, urban street vending poses complex challenges for spatial governance, requiring a delicate balance between livelihood needs and urban management objectives. In the context of the national strategic emphasis on standardizing and developing flexible employment, there is a growing need to explore the regulatory mechanisms of vending spaces in highly populated and institutionally complex urban villages. Based on Actor-Network Theory (ANT), this study adopts qualitative research methods to examine the vendor space on Xiajiao South Road in Guangzhou as a representative case of an urban village vending zone. Through in-depth interviews and non-participant observation, the research deciphers the game relationships and interactions among multiple stakeholders in the process of vending space formation, thereby revealing the underlying mechanisms of such spaces in an urban village context. The findings indicate that: 1) Both human and non-human actors play crucial roles in shaping the vending landscape. 2) The successful formation and sustained development of the vending space on Xiajiao South Road are largely attributable to its embeddedness within local community interests. 3) Key factors contributing to the healthy and orderly development of the vending space include appropriate decentralization of governance power, active public participation, and multi-stakeholder collaborative governance.

  • Society
    Feng CUI, Hang-xu CHEN, Ru-bing LIANG
    HUMAN GEOGRAPHY. 2026, 41(1): 43-53, 99. https://doi.org/10.13959/j.issn.1003-2398.2026.01.005
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    Spatial justice is of great significance to maintain and protect the interests of each community tourism participants. Taking Baixiangju community in Chongqing as a case, this paper discusses the processes and mechanisms of community tourism participation in the game and negotiation based on different dimensions of spatial justice. The results show that the game and negotiation between residents and tourists in the dimension of spatial production justice is the boundary game between natural living space and tourism consumption space; Under the dimension of spatial allocation and spatial value justice, the game and negotiation between "participation-benefit" residents and "resistance-rights protection" residents revolve around the heterogeneity of economic benefit distribution and the value difference of community function positioning; Under the dimension of spatial power and spatial procedural justice, residents and governments have realized an ethical shift from resistance to collaboration based on the reconstruction of governance power and the reconstruction of procedural legitimacy; The whole game and consultation process presents a triple logical evolution of the transformation of "social living space" and "spatial social structure", the transformation of tourism activities into tourism formats, and the evolution of residential communities into tourism communities.

  • Hong-ji CHEN, Gang ZENG, Xian-zhong CAO, Peng-xin CHEN, Yuan-yuan WAN, Jia-wei WANG
    HUMAN GEOGRAPHY. 2025, 40(5): 78-89. https://doi.org/10.13959/j.issn.1003-2398.2025.05.009
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    Exploring new drivers of economic growth in the process of Chinese modernization is a responsibility that economic geography faces in this era. This paper theoretically elucidates how the new triad of technology, data, and relationship drives economic growth. By employing geographical detectors, we empirically demonstrate the transformative trend where these new elements are replacing the traditional triplet. The study reveals several key findings: 1) With their advantages of incrementality, cumulativeness, and infinity, the new triplet can continuously fuel economic growth. They are gradually supplanting the core position held by the traditional triplet of land, labor, and capital in the economic growth driving force system, emerging as the new impetus for China's economic growth in the new era. 2) As a hidden and incremental factor, relationship resources play a crucial driving role in regional economic growth. They facilitate the interaction and reorganization of regional resources, providing convenient connection channels for the flow of other resource elements. 3) The economic driving effects of the new and old triplets exhibit significant spatial heterogeneity.

  • Tourism
    Yin-chun HE, Wen-bo DOU, Jin-wei WANG, Bin-dan ZENG
    HUMAN GEOGRAPHY. 2026, 41(1): 159-169, 180. https://doi.org/10.13959/j.issn.1003-2398.2026.01.015
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    Revealing the experience mechanism and meaning writing of primary and secondary school students on red study tours can provide theoretical references for the internal optimization of red study tour experiences.The research, which is based on the theory of "Rite of Passage" and takes "Go on a study tour with‐Chairman Mao" as a care study, dissects the process of primary and secondary school students' red study tours through qualitative research.The results show that: 1) The red study tours for primary and secondary school students are essentially composed of a process of deconstructing the daily state through rituals, generating experiences beyond the threshold of daily life, and writing multiple meanings that return to daily life. 2) In the separation stage, driven by motivations such as a break from routine and the acquisition of cultural knowledge, students embark on the study tour. 3) The liminal stage include situation reversal, connection between people and the place, and integration of study tours. 4) The aggregation stage is manifested as the writing of multiple meanings after returning to daily life.

  • Feng-long YU, Wei PAN, Bing HOU
    HUMAN GEOGRAPHY. 2025, 40(5): 175-183. https://doi.org/10.13959/j.issn.1003-2398.2025.05.018
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    In the context of tourism, food consumption has become a prominent topic of social concern and a key focus in international tourism research. However, compared with traditional food culture and contemporary food practice, the breadth and depth of food tourism research in China urgently need to be strengthened. Tourists' food involvement reflects their psychological state and level of engagement in food-related decisions and activities, offering a crucial perspective for studying tourists' food consumption behavior. Drawing on domestic and international research, this article integrates offline and online survey data to construct and interpret the structural characteristics of tourists' food involvement, as well as its impact pathways on behavioral intentions. The results indicate that tourists' food involvement consists of six dimensions: attractiveness, centrality, social bonds, symbolism, risk possibility, and risk consequences. These dimensions significantly influence consumer satisfaction and behavioral intentions, although their impacts vary across dimensions. The structural content and impact pathways of tourists' food involvement highlight the complexity of food consumption psychology and the evolving nature of value orientation. Tourists' perceptions of food and the values they attribute to it influence their level of involvement, which is moderated by the food consumption context at tourist destinations.

  • Mei-feng ZHAO, Sai-fei RAN, De-gen Wang, Qi-jiao YAN
    HUMAN GEOGRAPHY. 2025, 40(6): 109-121. https://doi.org/10.13959/j.issn.1003-2398.2025.06.011
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    In the backdrop of solidifying gains achieved in poverty alleviation and intensifying support efforts in post-poverty regions, there's an urgent need to strengthen the sustainable development capacity of relocated communities for poverty alleviation. This imperative aligns closely with the national strategy aimed at propelling rural revitalization and attaining equitable prosperity. Drawing upon sustainable development theory, this study lays out a conceptual framework for the sustainable development of these relocated communities. The research conducts a thorough evaluation of the sustainable development effectiveness and obstacles encountered by these communities. By analyzing the spatial differentiation characteristics of sustainable development, a classification system is proposed for sustainable development pathways across various regions. Findings reveal that: Overall, the sustainable development effectiveness of relocated communities for poverty alleviation in Shuicheng district is moderately satisfactory, with minimal variation observed across communities but significant disparities in obstacles. Particularly noteworthy is the distinct 'coreperiphery' hierarchical structure observed in the sustainable development of relocated communities for poverty alleviation. Based on variations in sustainable development effectiveness and obstacles across communities, and considering local resource endowments, environmental conditions, and socio-economic attributes, this study proposes three distinct pathways for sustainable development: consolidation and expansion, enhancement and optimization, and leadership and deepening.

  • Yu-hao RAN, Huan-ming WANG
    HUMAN GEOGRAPHY. 2025, 40(5): 70-77. https://doi.org/10.13959/j.issn.1003-2398.2025.05.008
    Abstract (409) PDF (389) HTML (304)   Knowledge map   Save

    This study introduces a "field-scale" analytical framework to explore the intricate relationships among different fields and the evolution of political scales in the realm of county cultural branding. By examining the case of "Village FA" in R County, the research aims to unravel the underlying mechanisms that contribute to the success of cultural branding initiatives. The findings of this study highlight two main strategies: field resonance and scale transition, which constitute a dual logic that drives the success of cultural branding. Within the economic field, market entities play a crucial role in promoting the co-production of the cultural brand under the guidance of the government. They contribute to the branding process by leveraging their resources and expertise to enhance the city's image and reputation. Turning to the dimension of scale transition, the "Village FA" undergoes three scale transitions: from the village scale to the local scale, then to the national scale, and ultimately to the global scale. The initial transition from the village to the local scale focuses on the integration of local information and the design of a cultural brand that resonates with the local community. The second transition, to the national scale, involves the overall planning and strategic integration of the cultural brand within broader national strategies. Finally, the third transition to the global scale centers on the strengthening and upgrading of the cultural brand from an international perspective.

  • Jia-xing CUI, Ya-wen PENG, Xue-song KONG, Jian-wei SUN, Han JIN, Wen-sheng ZHENG
    HUMAN GEOGRAPHY. 2025, 40(5): 133-144. https://doi.org/10.13959/j.issn.1003-2398.2025.05.014
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    Based on the data of 162 prefecture-level cities of ten urban agglomerations from 2012 to 2021, this study examines the impact of urban agglomeration polycentricity on urban-rural integration. The results show that: 1)The Yangtze River Delta, the Pearl River Delta, Chengdu-Chongqing, Shandong Peninsula and Guangdong, Fujian and Zhejiang urban agglomerations generally show a trend toward polycentricity, while other urban agglomerations show a tendency of weakening polycentricity. 2)The overall level of urban-rural integration of ten urban agglomerations shows a steady increase. There are significant spatial differences in the level of urban-rural integration among ten urban agglomerations, with medium-high and high integration zones distributed around medium integration zones. 3) The polycentricity of urban agglomerations and urbanrural integration show a significant inverted U-shaped relationship. 4)The influence of polycentricity on urban-rural integration varies among urban agglomerations at different stages of development.

  • GENTRIFICATION WITH CHINESE CHARACTERISTICS AND SOCIAL SPACE RESTRUCTURING
    LIU Cheng, SHI Yi, ZHANG Kai-tao, LEI Chao
    HUMAN GEOGRAPHY. 2025, 40(4): 36-46. https://doi.org/10.13959/j.issn.1003-2398.2025.04.004
    China has recently moved away from the gentrification model characterized by large-scale demolitions and displacements. Instead, the government adopted a more cautious approach in the allocation of rent gaps, emphasizing social equity and transparency. This study examines two government-led gentrification models in Nanjing: micro-regeneration and edu-apartment reform. The former focuses on revitalization and preservation of old neighborhoods, while the latter uses administrative measures to curb jiaoyufication driven by speculative investments in edu-apartment. Both aim to limit excessive rent gap appropriation by developers and homeowners. Micro-regeneration has enhanced the living conditions of original residents, maintained the community's social structure and neighborhood relationships, and effectively mitigated the drawbacks commonly associated with traditional gentrification. However, micro-regeneration requires substantial funding to create use value and preserve historic buildings; however, its internal revenue-generating capacity is far from sufficient to achieve financial sustainability. While government intervention has promoted social equity to some extent, it has struggled to fundamentally halt capital's pursuit of rent gaps in the short term.
  • TOURISM
    LI Hang, CHEN Si-yue, HUANG Geng-zhi, ZHANG Hong-ou, WEI Su-qiong
    HUMAN GEOGRAPHY. 2025, 40(4): 171-180. https://doi.org/10.13959/j.issn.1003-2398.2025.04.017
    Abstract (387) PDF (1187) HTML   Knowledge map   Save
    In the context of the deep integration of tourism and health, it is of great significance to re-examine the elemental attributes of the attractiveness of rural tourism destinations and the path of generating them, so as to achieve the sustainable development of rural tourism and rural revitalization. This study develops an analytical framework to explore the pathways through which rural tourism destinations generate attraction, based on the theory of therapeutic landscapes in health geography. The results reveal that: 1) From a therapeutic landscape perspective, the attractiveness of rural tourism destinations is comprised of five main categories. 2) No single variable alone is a necessary condition for the attractiveness of rural tourism destinations, although ecological therapeutic landscapes play a more prominent role. 3) The combination of these elements forms three distinct pathways to rural tourism destination attractiveness: the nature-nostalgia attraction type dominated by modern therapeutic landscape, the local culture attraction type dominated by natural and symbolic therapeutic landscape, and the cultural and entertainment synergy attraction type dominated by natural and symbolic therapeutic landscape.
  • GENTRIFICATION WITH CHINESE CHARACTERISTICS AND SOCIAL SPACE RESTRUCTURING
    HUANG Xiao-jun, WANG Yi-cheng, LIN Wen-bo, YAN Xi, MA Meng-ting
    HUMAN GEOGRAPHY. 2025, 40(4): 47-56,77. https://doi.org/10.13959/j.issn.1003-2398.2025.04.005
    Green gentrification is a gentrification phenomenon due to green infrastructure construction, which has become one of the hotspots in the field of gentrification. Taking Xi'an City as a case area, the identification, spatial effect and formation mechanism of green gentrification was carried out based on multi-source data include remote sensing images, population census, housing price, and in-depth interviews. The results show that 1) Based on the younger population, higher education and significant growth of housing prices in the surrounding communities caused by the construction or renovation of the park, four green gentrification parks in the main urban area of Xi'an were identified, three of which were in the Qujiang New District. 2) The spatial effects of green gentrification include the improvement of the human settlement environment, the increase of housing prices, the break and continuation of the indigenous social network, and the social space differentiation and isolation between gentrification groups and indigenous peoples. 3) Through the construction of green built environment, local governments have realized the expansion of green rent gap and become the leading force of green gentrification. While the production of urban green space has also shaped landscape symbols highlighting identity and social status, which just meet the symbol consumption needs of gentrification groups.
  • Ming LI, Hui WANG, Xin-yu YANG, Yu-chun ZHU
    HUMAN GEOGRAPHY. 2025, 40(5): 121-132. https://doi.org/10.13959/j.issn.1003-2398.2025.05.013
    Abstract (359) PDF (348) HTML (264)   Knowledge map   Save

    Based on China's provincial panel data from 2008 to 2020, the entropy value TOPSIS method is used to measure the level of urban-rural integration and development, and the impact of land resource mismatch on urban-rural integration and development is empirically examined using the two-way fixed-effects model and the spatial Durbin model. The study finds that: 1) land resource mismatch inhibits urban-rural integration development; from the perspective of various dimensions, land resource mismatch has a significant impediment to urban-rural economic, social and spatial information integration, but does not have a significant effect on urban-rural population integration and ecological integration. 2) The new development pattern of 'double-cycle' plays a negative regulatory role in the process of inhibiting urban-rural integrated development by land resource mismatch, and can alleviate the negative impact of land resource mismatch on urbanrural integrated development. 3) The impact of land resource mismatch on urban-rural integrated development has a significant spatial spillover effect, hindering urban-rural integrated development in neighboring regions. Therefore, the supply structure of land resources should be optimized to improve the efficiency of land resource allocation; at the same time, the level of trade openness should be raised to activate the vitality of the development of domestic demand; and the regional linkage of land resource allocation should be strengthened to promote urban-rural integrated development.

  • GENTRIFICATION WITH CHINESE CHARACTERISTICS AND SOCIAL SPACE RESTRUCTURING
    ZHANG Qing-yuan
    HUMAN GEOGRAPHY. 2025, 40(4): 24-35. https://doi.org/10.13959/j.issn.1003-2398.2025.04.003
    Abstract (358) PDF (1053) HTML   Knowledge map   Save
    Gentrification has emerged as a significant theoretical and practical concern in global urban and rural development. In the context of China's urban renewal, urban sprawl, and rural revitalization, gentrification has become prevalent across various territorial types, leading to diverse social-spatial outcomes. Grounded in the theories of urban-rural spatial structure and uneven development, this paper develops an analytical framework for empirical research on gentrification within China. Through statistical analysis and geographic visualization techniques, this study systematically reviews existing empirical research on gentrification in China, revealing that metropolises serve as focal regions for gentrification studies. Increasing attention is being directed toward metropolitan fringes and hinterland areas. The majority of researchers adopt either a critical or relatively neutral stance regarding gentrification in China. Gentrification exhibits variations across different regional types. In inner cities, it primarily manifests through phenomena such as commercial gentrification and education-led gentrification. In urban fringe areas, gentrification often takes the form of new-build gentrification and green gentrification. Rural gentrification and tourism gentrification are observed in hinterland rural areas. The experiences of gentrification across various regions are linked to the occurrence pathways and internal logics, reflecting profound transformations in China's complex rural-urban relationship. Future research should delve deeper into population flows during gentrification processes, the comprehensive evolutionary history of gentrified communities, and the institutional characteristics underlying gentrification.
  • TOURISM
    XU Chun-xiao, TANG Li-sha, YUAN Yu-bin
    HUMAN GEOGRAPHY. 2025, 40(4): 181-192. https://doi.org/10.13959/j.issn.1003-2398.2025.04.018
    The mechanism of red culture empowering the development of tourist attractions is a subject of obvious theoretical significance and outstanding practical value.The role of red culture in the brand of tourist attractions has received more attention from academics, but the impact of the red cultural load on the brand status of tourist attractions has not yet been studied, in which the role of cultural empowerment mechanisms and paths are not yet clear.Therefore, based on SOR theory,constructed a new framework containing the interpretation of the hierarchical relationship between red cultural load, cultural pride, and brand status of tourist attractions, this paper explores the awakening of red culture to cultural pride and the mechanism of enabling the brand status of tourist attractions. Through three experiments, this paper finds that: 1)Compared with the low red cultural load of tourist attractions, the high red cultural load of tourist attractions has a more obvious effect on the awakening of cultural pride, and is more capable of enhancing tourists' evaluation of the brand status of tourist attractions.2)Cultural pride plays a mediating role in the relationship between the red cultural load and the brand status of tourist attractions.3)Self-destination connection plays a regulating role in the red cultural payload and cultural pride of tourist attractions. When the self destination connection is high, the cultural pride aroused by the high red cultural load is significantly higher than the low red cultural load; when the self destination connection is low, the difference of the red cultural load in the tourist attractions cannot cause a significant difference in cultural pride. 4)Cultural participation plays a regulatory role in the relationship between the red cultural payload and cultural pride in tourist attractions.
  • Society
    Ya-ni LI, Xiao-long MA, Li-tian ZHANG
    HUMAN GEOGRAPHY. 2025, 40(6): 63-75. https://doi.org/10.13959/j.issn.1003-2398.2025.06.007
    Abstract (356) PDF (233) HTML (283)   Knowledge map   Save

    Second-home residential living has become a new trend for urban residents seeking leisure and vacations. However, existing research lacks sufficient exploration of the processes and mechanisms of place making in such communities. Using ethnographic methods and adopting the Aranya in Qinhuangdao, China, a typical second-home residential community, as a case study, this study employs the theory of Locality as its analytical framework to depict the formation and evolution processes of second-home residential community and its underlying mechanism. The findings reveal that the place making of second-home residential communities undergoes a transformation process from 'A Seaside House for Summer Retreats' to 'An Ideal Home for the Middle Class' and finally to 'A Homeland for Poetic Dwelling'. The key factor driving the evolution is the cycle modes and hierarchies of capital circuit fostered by the expanded behaviors of developers. This study firstly explores the place-making process of second-home residential community from the perspective of locality. It not only extends the analytical framework of locality, deepens the understanding of the evolutionary dynamics of second-home residential communities, but also offers managerial implications for the sustainable development of the residential tourism real estate industry.

  • Economy
    Qin-lin XIAO, Yi-dan QIAO, Zong-bing DENG
    HUMAN GEOGRAPHY. 2026, 41(1): 54-65. https://doi.org/10.13959/j.issn.1003-2398.2026.01.006
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    Promoting the coordinated development of manufacturing intelligentization and greenization is an important approach to achieve high-quality development of the manufacturing sector. Based on the establishment of the coordinated development between manufacturing intelligentization and greenization, this paper uses the coupling coordination degree model to measure the coordinated development of manufacturing intelligentization and greenization in China from 2010 to 2021, and explores the source and driving factors of the spatial differentiation of coordinated development with the help of Dagum Gini coefficient and geographical detector. The results show that: 1) From the perspective of measurement results, during the observation period, the level of coordinated development between manufacturing intelligentization and greenization in China has generally continued to rise, undergoing an evolution from a stage of mild imbalance to a stage of primary coordination. 2) From the perspective of spatial differentiation and origin, the coordinated development between manufacturing intelligentization and greenization showed an unbalanced pattern of "eastern leading and central and western catching up'' and the overall difference eased over time. The inter-regional difference is the primary source of the overall difference, especially between the eastern and central regions. 3) From the perspective of driving factors, the spatial differentiation of the coupled and coordinated development between intelligentization and greenification in China's manufacturing industry is influenced by various factors.

  • Tourism
    Hui-ling ZHOU, Zhe ZHOU, Ya-jun JIANG, Jin-wei WANG
    HUMAN GEOGRAPHY. 2026, 41(1): 127-137. https://doi.org/10.13959/j.issn.1003-2398.2026.01.012
    Abstract (326) PDF (194) HTML (265)   Knowledge map   Save

    The restorative function of ecotourism in providing restorative experiences for tourists has been widely recognized in academic literature. A critical research gap persists regarding the precise mechanism through which ecotourism's distinctive restorative experiences influence behavior by enhancing emotional connections between tourists and natural environments. This study takes Qingxiu Mountain in Nanning City, Guangxi Zhuang Autonomous Region as the case study site. Grounded in the Cognition-Affection-Conation theory, we develop a comprehensive model examining how tourists' perceived restorativeness influences environmentally responsible behavior. Four principal findings emerge from the analysis: 1) Perceived restorativeness demonstrates a significant positive direct effect on environmentally responsible behavior. 2) Both environmental self-identity and environmental empathy function as independent mediators in the relationship between perceived restorativeness and environmentally responsible behavior. 3) These two mediators form a sequential mediation chain linking perceived restorativeness to environmentally responsible behavior. 4) Ecological value exhibits differential moderating effects.

  • Tourism
    Jian-jin ZHENG, Duo-ping ZHAO, Xin-yi LI
    HUMAN GEOGRAPHY. 2026, 41(1): 181-192. https://doi.org/10.13959/j.issn.1003-2398.2026.01.017
    Abstract (321) PDF (215) HTML (238)   Knowledge map   Save

    The activation and utilization of cultural heritage are crucial components of the revitalization of Chinese culture and integral elements of tourism landscapes. Using national key cultural heritage sites in the northwest region of China as a case study, this research employs spatial analysis methods such as kernel density estimation and standard deviation ellipses, combined with qualitative approaches derived from landscape genetics, to identify and analyze the spatiotemporal evolution characteristics of cultural heritage tourism landscapes in the northwest region. The results indicate that cultural heritage exhibits an overall spatial distribution pattern characterized by "dense in the east and sparse in the west, " oscillating along a northwest-southeast axis, with its center of gravity shifting in relation to social evolution. Based on the biological DNA analogy, the constructed framework of cultural heritage tourism landscapes includes four core genes: historical transitions, core areas and diversification, temporality and continuity, and expansion and aggregation, forming a dynamic spatiotemporal genetic map. This study provides theoretical support and practical pathways for graded protection of cultural heritage, integrated cultural-tourism development, and regional collaborative governance, thereby advancing systematic recognition and efficient transformation of heritage values. Meanwhile, this study offers a new paradigmatic reference for geographical inquiries into related cultural heritage.

  • Region
    Kai-xia LIU, Li TAO
    HUMAN GEOGRAPHY. 2026, 41(1): 115-126. https://doi.org/10.13959/j.issn.1003-2398.2026.01.011
    Abstract (320) PDF (232) HTML (275)   Knowledge map   Save

    The tourism competitiveness of cities along the Grand Canal is one of the core indicators for measuring their potential for sustainable development. Grounded in amenity theory, this article constructed an evaluation system of culture, recreation space, environmental quality, reception services, transport accessibility and social life to evaluate the tourism competitiveness of 36 cities along the Grand Canal from 2012 to 2021. Then we explored its spatial-temporal evolution and regional differentiation with the methods of linear weighting, kernel density estimation, spatial pattern analysis, and the Theil index from the perspectives of municipal regions and cultural zones. Research has found that: 1) The tourism competitiveness of the Grand Canal has steadily improved in temporal evolution, but the overall level remains relatively low (0.2—0.4). The differences among six cultural zones are obvious. 2) The spatial pattern of tourism competitiveness exhibits a characteristic of "high in the north and south, low in the middle". Only node cities such as Langfang and Jiaxing show heterogeneous agglomeration characteristics in cultural zones. 3) The overall regional differentiation has narrowed, with the source of differentiation shifting to intra-regional contributions after 2018. Among these, the internal differences within the Beijing-Tianjin, Yan-Zhao, and Central Plains cultural zones are greater than those within the other three cultural zones.

  • Region
    Wen-zhi WANG, Jia-wei YAO
    HUMAN GEOGRAPHY. 2026, 41(1): 100-114. https://doi.org/10.13959/j.issn.1003-2398.2026.01.010
    Abstract (318) PDF (201) HTML (263)   Knowledge map   Save

    Regional digital-green synergy development represents a crucial pathway for cultivating new quality productivity. Systematically revealing the spatio-temporal evolution and driving mechanisms of this dual-transformation synergy provides a vital breakthrough for discovering regional high-quality development paths. Based on panel data from 278 cities, this study constructs a comprehensive evaluation index system for digital-green synergy. Employing analytical methods including coupling models, Markov chains, Dagum-Gini coefficients, and fuzzy-set qualitative comparative analysis (fsQCA), we systematically analyze the spatial differentiation patterns, dynamic evolution trends, and multidimensional driving mechanisms of regional digital-green synergy in China from 2012 to 2022. The findings reveal that China's regional digital-green synergy development exhibits an unbalanced spatial distribution with higher levels in eastern and western regions compared to central regions, demonstrating significant spatial clustering characteristics. Through configuration analysis, three distinct development pathways are identified: financial and innovation with green energy efficiency leapfrogging, financial and innovation integrated with digital-industrial infrastructure, and financial and innovation driven by digital-industrial convergence incentives. The study confirms that while differentiated pathways exist for achieving high-level digital-green synergy, financial support and digital-green innovation emerge as common critical drivers. This research provides theoretical foundations and policy recommendations for optimizing regional digital-green synergy policy frameworks.

  • Wen-tao LI, Can-fei HE
    HUMAN GEOGRAPHY. 2025, 40(6): 1-10. https://doi.org/10.13959/j.issn.1003-2398.2025.06.001
    Abstract (309) PDF (113) HTML (211)   Knowledge map   Save

    How new regional industrial paths emerge constitutes one of the core issues in evolutionary economic geography. Recently, evolutionary economic geographers have recognized that a singular structural perspective is insufficient to explain the development processes of new regional industrial paths. By integrating concepts from innovation systems theory, transition studies, and institutional research, they emphasize the critical role of actors and their agencies in shaping new regional industrial paths. However, current research remains fragmented and has yet to develop systematic literature reviews or comprehensive syntheses. Thus, this study distinguishes between structural and agency perspectives in evolutionary economic geography, delineates how different types of agencies influence new regional industrial path, clarifies the strategic actions of diverse actors and their exercised agencies, and underscores the critical role of collective action and collective agency in regional new industrial path. Building on existing research, this paper argues that future studies should prioritize agency research within the Chinese context, clarify the roles of reproductive agency and peripheral actors in new regional industrial path, and differentiate types of agencies involved across distinct path development models.

  • City
    Jian KANG, Li-ping YU, Chen-yu ZHU
    HUMAN GEOGRAPHY. 2025, 40(6): 87-97. https://doi.org/10.13959/j.issn.1003-2398.2025.06.009
    Abstract (307) PDF (160) HTML (238)   Knowledge map   Save

    Against the backdrop of the rise of "attention cities" and the deep penetration of digital media, official cultural and tourism short videos produced by urban authorities have rapidly emerged as significant carriers for disseminating urban tourism images and facilitating the digital transformation of public services, owing to their visual appeal, entertainment value, and interactivity. However, there is currently a dearth of research exploring how soft advertising embedded in these official cultural and tourism short videos influences the public travel intentions. This paper constructs an analytical framework based on the AIDMA model to investigate the impact mechanism of soft advertising in official cultural and tourism short videos on the public travel intentions. Relevant conclusions are drawn through empirical analysis of 1, 012 questionnaires. The findings reveal that the public's travel intentions are subject to the combined influence of the attractiveness of soft advertising in official cultural and tourism short videos, the public's interest and desire in such advertising, and the information pushed by platforms. During this process, perceived usefulness serves as a mediating factor. This study not only provides a theoretical framework for understanding how soft advertising in official cultural and tourism short videos affects the public travel intentions but also offers practical insights for enhancing the digital transformation and effectiveness of urban tourism public services.