VITALITY EVALUATION OF NIGHTTIME CULTURAL TOURISM CONSUMER AREAS AND THEIR INFLUENCING FACTORS: YANGTZE RIVER DELTA URBAN AGGLOMERATION

LI Yuan; ZOU Yong-guang; YANG Yong; WU Pei

doi:10.13959/j.issn.1003-2398.2023.03.020

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HUMAN GEOGRAPHY ›› 2023, Vol. 38 ›› Issue (3) : 182-191. DOI: 10.13959/j.issn.1003-2398.2023.03.020

TOURISM

VITALITY EVALUATION OF NIGHTTIME CULTURAL TOURISM CONSUMER AREAS AND THEIR INFLUENCING FACTORS: YANGTZE RIVER DELTA URBAN AGGLOMERATION

LI Yuan¹, ZOU Yong-guang^1,2, YANG Yong¹, WU Pei¹

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Abstract

To promote high-quality development of the nighttime economy and recovery of culture tourism consumption, it is necessary to analyze time-spatial disparity and the influencing factors in consumption areas of nighttime cultural tourism. After constructing a measurement index using the Baidu index, nighttime light index, and POI and weighting the influencing factors with fsQCA, we calculated the vitality of 19 nighttime cultural tourism consumer areas in the Yangtze River Delta Urban Agglomeration and identified their influencing factors. The following findings emerged. 1) The vitality level of nighttime cultural tourism consumer areas in that agglomeration broadly presented a low spatial distribution in the center and high distribution in the periphery. Consumer areas located in first-tier and new first-tier cities, such as Shanghai and Nanjing, generally had greater vitality than second- and third-tier cities. 2) The vitality of consumer areas was mostly higher in summer than in winter; the vitality of neighborhood-type consumer areas was generally greater than that of scenic-type consumer areas. 3) The vitality differences in the consumer areas in the urban agglomeration were the result of multiple factors; they can be summarized as follows: Powerful economic development; promoting spatial access; excellent architectural environment; weak crowd flows; and restrictive consumption environment.

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vitality index / consumer areas / fsQCA / nighttime light index / Yangtze River Delta urban agglomeration

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LI Yuan, ZOU Yong-guang, YANG Yong, WU Pei. VITALITY EVALUATION OF NIGHTTIME CULTURAL TOURISM CONSUMER AREAS AND THEIR INFLUENCING FACTORS: YANGTZE RIVER DELTA URBAN AGGLOMERATION[J]. HUMAN GEOGRAPHY. 2023, 38(3): 182-191 https://doi.org/10.13959/j.issn.1003-2398.2023.03.020

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