RESEARCH ON THE MULTIPLE EFFECTS OF DIGITAL TECHNOLOGY ENABLING THE COUPLING COORDINATED DEVELOPMENT OF TOURISM SUPPLY AND DEMAND

Dan-dan WU; Ren-feng MA; Xue-gang FENG

doi:10.13959/j.issn.1003-2398.2025.06.016

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HUMAN GEOGRAPHY ›› 2025, Vol. 40 ›› Issue (6) : 172-184. DOI: 10.13959/j.issn.1003-2398.2025.06.016

Tourism

RESEARCH ON THE MULTIPLE EFFECTS OF DIGITAL TECHNOLOGY ENABLING THE COUPLING COORDINATED DEVELOPMENT OF TOURISM SUPPLY AND DEMAND

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Abstract

This study integrates multi-source data to construct panel data of 285 prefecture-level and above cities in China from 2011 to 2019, based on the theory of digital technological innovation and tourism supply and demand coupling coordination, and utilizes the two-way fixed effect model, the panel smoothed transformation regression model and the spatial Durbin model to validate the multi-influence effect of digital technology on the tourism supply-demand coupling coordination. The main findings are as follows: 1) The level of coupling coordination of tourism supply-demand in Chinese cities shows continuous growth. 2) Digital technology significantly promotes the coupling coordinated development of tourism supply-demand, and this influence effect is more prominent in areas with good tourism development and high Internet level. 3) Digital technology has a non-linear incremental effect on the level of tourism supply and demand coupling coordination, and the effect and significance of the influence increases as the level of marketization increases. 4) The spatial Durbin model test found that the improvement of the level of digital technology development not only helps to promote coupling coordinated development of tourism supply and demand in the region, but also promotes the improvement of the level of tourism supply and demand coupling coordination in the neighboring regions through the spatial spillover effect.

Key words

digital technology / coupling coordinated development of tourism supply and demand / nonlinear effect / spatial spillover effect

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Dan-dan WU , Ren-feng MA , Xue-gang FENG. RESEARCH ON THE MULTIPLE EFFECTS OF DIGITAL TECHNOLOGY ENABLING THE COUPLING COORDINATED DEVELOPMENT OF TOURISM SUPPLY AND DEMAND[J]. HUMAN GEOGRAPHY. 2025, 40(6): 172-184 https://doi.org/10.13959/j.issn.1003-2398.2025.06.016

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