THE INFLUENCE OF PERCEIVED RESTORATIVENESS ON TOURISTS' ENVIRONMENTALLY RESPONSIBLE BEHAVIORS: CHAIN MEDIATION AND MODERATING EFFECT

Hui-ling ZHOU, Zhe ZHOU, Ya-jun JIANG, Jin-wei WANG

HUMAN GEOGRAPHY ›› 2026, Vol. 41 ›› Issue (1) : 127-137.

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HUMAN GEOGRAPHY ›› 2026, Vol. 41 ›› Issue (1) : 127-137. DOI: 10.13959/j.issn.1003-2398.2026.01.012
Tourism

THE INFLUENCE OF PERCEIVED RESTORATIVENESS ON TOURISTS' ENVIRONMENTALLY RESPONSIBLE BEHAVIORS: CHAIN MEDIATION AND MODERATING EFFECT

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Abstract

The restorative function of ecotourism in providing restorative experiences for tourists has been widely recognized in academic literature. A critical research gap persists regarding the precise mechanism through which ecotourism's distinctive restorative experiences influence behavior by enhancing emotional connections between tourists and natural environments. This study takes Qingxiu Mountain in Nanning City, Guangxi Zhuang Autonomous Region as the case study site. Grounded in the Cognition-Affection-Conation theory, we develop a comprehensive model examining how tourists' perceived restorativeness influences environmentally responsible behavior. Four principal findings emerge from the analysis: 1) Perceived restorativeness demonstrates a significant positive direct effect on environmentally responsible behavior. 2) Both environmental self-identity and environmental empathy function as independent mediators in the relationship between perceived restorativeness and environmentally responsible behavior. 3) These two mediators form a sequential mediation chain linking perceived restorativeness to environmentally responsible behavior. 4) Ecological value exhibits differential moderating effects.

Key words

ecotourism destinations / perceived restorativeness / environmental self-identity / environmentally responsible behavior

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Hui-ling ZHOU , Zhe ZHOU , Ya-jun JIANG , et al. THE INFLUENCE OF PERCEIVED RESTORATIVENESS ON TOURISTS' ENVIRONMENTALLY RESPONSIBLE BEHAVIORS: CHAIN MEDIATION AND MODERATING EFFECT[J]. HUMAN GEOGRAPHY. 2026, 41(1): 127-137 https://doi.org/10.13959/j.issn.1003-2398.2026.01.012

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