STUDY ON THE SPATIAL EVOLUTION AND REGULATORY PATH OF THE UPSTREAM AND DOWNSTREAM MARKET SPACE OF RURAL E-COMMERCE IN CHINA

LI Rui-ning; CHEN Qing-hua; ZHANG Ning

doi:10.13959/j.issn.1003-2398.2026.02.014

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HUMAN GEOGRAPHY ›› 2026, Vol. 41 ›› Issue (2) : 131-140. DOI: 10.13959/j.issn.1003-2398.2026.02.014

RURAL

STUDY ON THE SPATIAL EVOLUTION AND REGULATORY PATH OF THE UPSTREAM AND DOWNSTREAM MARKET SPACE OF RURAL E-COMMERCE IN CHINA

LI Rui-ning¹, CHEN Qing-hua², ZHANG Ning¹

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Abstract

Rural e-commerce has become an important driving force for China's economic growth, with its spatial distribution pattern of upstream and downstream market is of great significance for industrial structure upgrading and regional coordinated development. Based on county-level digital rural data, this study systematically examines the spatial distribution dynamics of rural e-commerce upstream and downstream market and the importance of each influencing factor ,using Moran's index, kernel density estimation, random forest and SHAP value models. The results show that: 1) China's rural e-commerce upstream and downstream market exhibit a multi-core spatial pattern of "large agglomeration, small dispersion", the upward market and the downward market realize the spatial change process of point source and non-point source agglomeration growth respectively, and gradually shift to the right to form a polarization phenomenon. 2) China's rural e-commerce upstream and downstream market presents a significant spatial agglomeration and differentiation, and gradually turns from "sales polarization, consumption homogenization" to "sales homogenization, consumption polarization" characteristics. 3) Traffic density and information facility impact both market, and the industrial base has a greater impact on the upward market, while the downward market is mainly affected by digital resources and income gap. Accordingly, regulatory pathways should optimize supply factors for agricultural product upward sales and guide demand factors for industrial product downward consumption.

Key words

rural e-commerce / upstream and downstream market / spatial differentiation / random forest / digital village

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LI Rui-ning, CHEN Qing-hua, ZHANG Ning. STUDY ON THE SPATIAL EVOLUTION AND REGULATORY PATH OF THE UPSTREAM AND DOWNSTREAM MARKET SPACE OF RURAL E-COMMERCE IN CHINA[J]. HUMAN GEOGRAPHY. 2026, 41(2): 131-140 https://doi.org/10.13959/j.issn.1003-2398.2026.02.014

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