THE THEORETICAL LOGIC,MECHANISM AND PRACTICAL PATH OF CHARACTERISTIC CULTURAL FESTIVALS TO PROMOTE RURAL REVITALIZATION: A CASE STUDY OF MANGKUAN TOWNSHIP,YUNNAN PROVINCE

FAN Yan-xiang, HE Can-fei, SHAO Wen-zhong, WU You-de

HUMAN GEOGRAPHY ›› 2026, Vol. 41 ›› Issue (3) : 121-130.

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HUMAN GEOGRAPHY ›› 2026, Vol. 41 ›› Issue (3) : 121-130. DOI: 10.13959/j.issn.1003-2398.2026.03.012
RURAL

THE THEORETICAL LOGIC,MECHANISM AND PRACTICAL PATH OF CHARACTERISTIC CULTURAL FESTIVALS TO PROMOTE RURAL REVITALIZATION: A CASE STUDY OF MANGKUAN TOWNSHIP,YUNNAN PROVINCE

  • FAN Yan-xiang1, HE Can-fei1,2,3, SHAO Wen-zhong3,4, WU You-de3,4
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Abstract

This article takes Mangkuan Township in Yunnan Province as a research example to deeply analyze the theoretical logic, mechanism of action and practical path of characteristic cultural festivals in promoting rural revitalization. Through the case analysis of multiple characteristic festivals in Mangkuan Township,such as the Torch Festival, Kuoshi Festival, Water-Splashing Festival, Mango Culture Festival, and Lychee Culture Festival, the specific mechanisms they have in promoting the deep integration of agriculture and tourism. Research shows that: 1) Characteristic cultural festivals play a significant role in enriching the modern rural industrial system, guiding villagers to establish an "ecological concept", promoting the construction and strengthening of rural identity, giving full play to the advantages of cultural governance, and expanding villagers' income channels. 2) Complete supporting infrastructure, rich local tourism resources, strong festival brands, a variety of exciting festival activities and extensive participation of villagers can greatly enhance the role of characteristic cultural festivals in promoting rural revitalization.

Key words

characteristic cultural festivals / rural revitalization / Mangkuan township / mechanism of action / practical paths

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FAN Yan-xiang, HE Can-fei, SHAO Wen-zhong, WU You-de. THE THEORETICAL LOGIC,MECHANISM AND PRACTICAL PATH OF CHARACTERISTIC CULTURAL FESTIVALS TO PROMOTE RURAL REVITALIZATION: A CASE STUDY OF MANGKUAN TOWNSHIP,YUNNAN PROVINCE[J]. HUMAN GEOGRAPHY. 2026, 41(3): 121-130 https://doi.org/10.13959/j.issn.1003-2398.2026.03.012

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