TOURIST ENGAGEMENT AND VILLAGE RESUBJECTIFICATION DRIVEN BY TOURISM BASED COMMUNITY DEVELOPMENT: A CASE STUDY OF THE KAYABUKI-NO-SATO SUPPORTER PROGRAM IN JAPAN

Qi LI

HUMAN GEOGRAPHY ›› 2026, Vol. 41 ›› Issue (3) : 164-173.

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HUMAN GEOGRAPHY ›› 2026, Vol. 41 ›› Issue (3) : 164-173. DOI: 10.13959/j.issn.1003-2398.2026.03.016
Tourism

TOURIST ENGAGEMENT AND VILLAGE RESUBJECTIFICATION DRIVEN BY TOURISM BASED COMMUNITY DEVELOPMENT: A CASE STUDY OF THE KAYABUKI-NO-SATO SUPPORTER PROGRAM IN JAPAN

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Abstract

Against the backdrop of ongoing rural population decline and the weakening of community subjectivity, tourism-based villages face a pressing challenge: how to reconstruct sustainable local support systems.Traditional approaches to community development often rely on the long-term participation of permanent residents; however, in depopulated and aging regions, such models are increasingly unsustainable. In response, this study takes the Yuki-tōrō Supporter Program in Kayabuki-no-Sato, Miyama Town, Kyoto Prefecture, Japan, as a case study. Grounded in subjectivity theory and based on qualitative methods including participant observation and semi-structured interviews, the research focuses on tourists as "mobile subjects" and explores how their short-term involvement in tourism-based community development can contribute to the regeneration of village subject structures. Findings reveal that tourists demonstrate distinct characteristics of subjectivity through their participation: 1) self-driven motivation and active practice rooted in personal interest, cultural identification, and value pursuit; 2) dynamic role negotiation between being service providers and experience seekers; and 3) the accumulation of subjective experience through repeated participation and cross-regional mobility. Based on these insights, the study proposes a threefold mechanism for village subject regeneration: first, the institutional empowerment of tourists through the creation of short-term participation platforms to activate and convert their subjectivity into localized support resources; second, the dynamic balancing of service obligations and individual experience needs through flexible role coordination; and third, the spatial and temporal extension of tourist subjectivity as a foundation for building regenerative support networks across regions.

Key words

hollowing-out / mobile subjects / subjectivity / host-guest identity transformation / rural tourism

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Qi LI. TOURIST ENGAGEMENT AND VILLAGE RESUBJECTIFICATION DRIVEN BY TOURISM BASED COMMUNITY DEVELOPMENT: A CASE STUDY OF THE KAYABUKI-NO-SATO SUPPORTER PROGRAM IN JAPAN[J]. HUMAN GEOGRAPHY. 2026, 41(3): 164-173 https://doi.org/10.13959/j.issn.1003-2398.2026.03.016

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感谢京都大学人间·环境学研究科小岛泰雄教授对本篇论文在研究思路构建以及理论框架完善方面给予的悉心指导与宝贵帮助。同时,谨向本刊编辑及审稿人致以诚挚谢意,感谢他们提出的建设性意见与细致修改建议。

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