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| STUDY ON THE REGIONAL DISPARITY IN THE NETWORK ATTENTION OF CHINA TOURISM SECURITY: BASED ON THE BAIDU INDEX OF TOURISM SECURITY IN 31 PROVINCES |
| LIN Wei-ling, ZOU Yong-guang, ZHENG Xiang-min |
| School of Tourism Management, Huaqiao University, Quanzhou 362021, China |
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Abstract It is an important indicator to measure the effectiveness of network issuance of tourism security information, and one important reflection of the level of tourism security awareness. Based on Baidu index of this network attention in 31 provinces, autonomous regions and municipalities from 2009 to 2012, using the Theil index calculation method, this paper analyzes the characters of the regional disparity of the national tourism security network attention. It found that:① the network information of our national tourism security is gaining more and more attention; ②using the Theil index calculation method, it found that taking the provincial unit of tourism security network attention is overall showing a downward trend; ③through the comparative analysis of the scale order changes of the tourism security network attention in provincial units, it found that there are significant differences in our three major regions by four-year changes; ④by searching headlines about the tourism security in Baidu index during January- December in 2011 and 2012 and collecting the data of the network attention on the headlines in various regions, it analyzed and found that there are four main headings of the tourism security network attention information that tourism security governance information, holiday tourism security information, tourism security warning information and tourism security accident information.
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Received: 18 February 2014
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2014, Vol. 29 
