PDF(2295 KB)
THE CONSTRUCTION OF RAC MODEL FOR BRAND DNA SELECTION OF TOURISM DESTINATION
ZOU Tong-qian, HUANG Xin, HAN Quan, LV Min
HUMAN GEOGRAPHY ›› 2021, Vol. 36 ›› Issue (6) : 147-156.
PDF(2295 KB)
PDF(2295 KB)
THE CONSTRUCTION OF RAC MODEL FOR BRAND DNA SELECTION OF TOURISM DESTINATION
representativeness / attractiveness / competitiveness / tourism destination brand DNA / model construction
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