TOURISM STIGMA: RESEARCH REVIEW AND PROSPECTS

LI Yao-qi; DENG Qiao-qiao

doi:10.13959/j.issn.1003-2398.2023.01.002

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HUMAN GEOGRAPHY ›› 2023, Vol. 38 ›› Issue (1) : 11-19. DOI: 10.13959/j.issn.1003-2398.2023.01.002

THEORY DEVELOPMENT

TOURISM STIGMA: RESEARCH REVIEW AND PROSPECTS

LI Yao-qi, DENG Qiao-qiao

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Abstract

Due to the in-group favoritism and out-group devaluation of the social identity theory, the dominant group could improve their social status by discriminating against disadvantaged groups. Consequently, the phenomenon of stigmatization is inevitably. In recent years, the increasingly negative events about tourism industry have a severe negative impacts on the whole industry. Nowadays, tourism industry is facing a serious trust crisis and even stigmatized by the rest of society. The stigma of tourism occupation imposed by society leads the whole industry to less attractive due to the low self-esteem and lack of professional pride caused by the occupational stigma. Therefore, the coping strategies of avoiding the aggravation of tourism stigmatization and industry reputation repairing have become urgent issues to be solved in tourism industry, that is of great significance to the further development of tourism of China. However, there are almost no relevant studies in the academic field, and little attention has been paid to the stigma study in tourism occupation. In order to make up for the research gap, this paper will make a systematic literature review on the study progress of tourism stigma. According to a systematic literature review, the research finds that the way of destigmatization of tourism needs to be analyzed from the perspectives of geography, sociology, management, psychology, and other disciplines, due to both the tourism activities and stigmatization process are complex phenomenon related to many stakeholders. The current tourism stigma research can be divided into three types: Tourism spatial stigma based on man-land relationships, tourist stigma based on group relationships, and tourism occupational stigma based on interpersonal relationships. Among them, the tourism spatial stigma and tourist stigma have serious negative impacts on tourism behavior and will hamper the development of the destination. This study appeal that tourism scholars should strengthen the research on the formation process and comprehensive treatment of tourism stigma. The author hopes that this paper can arouse scholars' attention to the tourism stigma, and provide theoretical guidance for the practice of tourism industry.

Key words

stigmatization / spatial stigma / occupational stigma / destigmatization

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LI Yao-qi, DENG Qiao-qiao. TOURISM STIGMA: RESEARCH REVIEW AND PROSPECTS[J]. HUMAN GEOGRAPHY. 2023, 38(1): 11-19 https://doi.org/10.13959/j.issn.1003-2398.2023.01.002

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