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| A STUDY OF BARRIERS TO REGIONAL TOURISM IN CHINA |
| HE Xiao-dong1,2, SUN Peng1 |
1. The Center for Modern Chinese City Studies, East China Normal University, Shanghai 200062, China;
2. Department of Tourism and Economic Management, Leshan Normal Collage, Leshan 614000, China |
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Abstract With the sound development of tourism in China, "the construction of barrier-free tourism area" has become the common target for most regions in China. After years of exploration, most regions find that the key point to solve the problem is to eliminate the "tourism barrier". However, the researches on such problems have not been found yet. By analyzing different point of views, the paper concludes that the features of regional tourism barriers are the inconsistency of traveling, unequal sources of information, poor quality of services, and the localization of management. From the perspective of political administration division, tourism management and tourism economics, the paper presents out the definition of regional tourism barrier, and the factors influencing the occurrence and development of the regional tourism barrier. Also, the paper cleans out that those problems are not caused by the political zoning system in China, but by the regional market segmentation due to the patterns of the relationship between government and market. The political zoning system in China is the basic governance system, and those political administration regions are endowed with the rights of organizing its economical activities. As the growing of the economical power of those regions, there come more economical competitions among those regions. So, many of these regions made some regional policies so as to protect its economical benefits, however, most of those policies are harmful to the economical development of the country as a whole. Those regional economical policies cause the bases of regional tourism barriers. Thus, the paper holds that to eliminate regional tourism barrier, the market competition should be standardized, the credibility of tourism market must be advanced, the quality of tourism service must be promoted, meanwhile, the regional tourism transportation and the tourism information communication must be perfected on the base of the improvement of the government performance. Only by doing this, from the perspective of tourist behavior needs and experience environment needs, and using tourist consumption as the first propeller to promote regional tourism cooperation, can the aim of barrier-free tourism areas be realized.
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Received: 25 August 2007
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2009, Vol. 24 
