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| A CASE STUDY OF ZHUHAI TOURISM CLUSTER |
| XU Hong-gang1,2, XIANG Zhen-ying1,2 |
1. The Center of Tourism Planning and Research, Sun Yat-sen University, Guangzhou 510275, China;
2. Guangdong Tourism Research Centre, Guangzhou 510275, China |
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Abstract The authors attempted to carry out a case study of Zhuhai tourism cluster. Based on the review of the studies of tourism clusters, in depth interviews were conducted to investigate the structures of tourism cluster in Zhuhai. A structure model of Zhuhai tourism cluster was built and evaluated. The study showed that a government-dominated Zhuhai tourism cluster had taken shape. However, the exchange of the information among different factors and innovation were not satisfactory. In conclusion, Zhuhai tourism cluster is still in it's initial stage and further development needs clear government policy guidance.
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Received: 02 March 2007
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2007, Vol. 22 
