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| THE DIFFERENCES OF SPATIAL AND TEMPORAL DISTRIBUTION RELATIONS IN PUBLIC OPINION OF MULTI-TYPE MICRO-BLOG AND ITS GEOGRAPHICAL RULES |
| ZHAO Yan-hui1, LU Zi2, ZHANG Qiu-luan2 |
1. College of Resources and Environmental Sciences, Hebei Normal University, Shijiazhuang 050024, China;
2. College of Tourism, Hebei Normal University, Shijiazhuang 050024, China |
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Abstract The transfer behavior in Sina micro-blog is chosen to analyze the spatial and temporal distribution of public opinion. Three cases-420 Ya'an earthquake represents significant social public opinion, charging in Phoenix town represents public opinion of critical incident, the event of Guo represents hotpots of public opinion are chosen. The paper summaries the spatial and temporal distribution of different micro-blogs' public opinion in order to reveal geographical rules. The findings are as follow:1)Based on the transfer amount and the published time of micro-blog, different public opinion have different spatial and temporal distribution. Three cases represent long-tail type, top type and wave type on some period. 2)The spatial distribution corresponding to the time has the hierarchical structure, which will also shows space expansion deformation or have a superposed relationship with distance decay. The spatial distribution of information in major public opinion still corresponds to ordinary rules which are the "Always Pyramid" structures. The "Always Pyramid" structures are not only in information diffusion of node city scale (transfer amount), but also in social public incident with a relatively long time and hotpots of public opinion incident with distance delay. 3)The differences of the micro-blog public opinion of the temporal and spatial distribution are connected with type of events, and the role of different micro-blog users.
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Received: 17 October 2016
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2018, Vol. 33 
