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RESEARCH ON CORPORATE SOCIAL RESPONSIBILITY OF CHINESE MULTINATIONAL ENTERPRISES BASED ON EMBEDDEDNESS THEORY: A CASE STUDY OF HUAWEI |
FAN Man-ling1, ZONG Hui-ming2 |
1. School of Economics and Management, Sichuan Normal University, Chengdu 610101, China;
2. School of Geographical Sciences, Southwest University, Chongqing 400715, China |
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Abstract Under globalization, Chinese multinational enterprises are facing the problem of "social and cultural turn" in "going out". The traditional theory of Corporate Social Responsibility can not guide the current transnational investment and operation of Chinese multinational enterprises appropriately, while the role of Embeddedness Theory in economic geography in the "going out" process of Chinese multinational companies has not been fully recognized. This paper constructs a theoretical framework of the connection between Embeddedness theory and Corporate Social Responsibility theory with Huawei company as a case. According to the degree of multinational enterprises' participation in operation and the use of capital, Chinese multinational enterprises go out mainly in four forms, with different embeddedness degree in local area. This paper constructs a theoretical framework for the convergence of Embeddedness Theory and Corporate Social Responsibility Theory at different levels. Embeddedness Theory involves economic, societal, cultural, environmental, labor force and other aspects, and has a high degree of consistency with the Corporate Social Responsibility Theory, which includes Economic, Legal, Ethical and Philanthropic responsibilities. At the global and national level, Chinese multinational enterprises promote global sustainable development under the complicated geopolitical environment with their global partners. Their internationalization process is significantly affected by geopolitics and regulation policy of host countries. At the regional and community level, multinational enterprises integrate into the community development mainly by fulfilling economic and philanthropic responsibilities. At the firm level, multinational enterprises promote their localization process by fulfilling their economic and ethical responsibilities.
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Received: 11 December 2020
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