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| INFLUENCE MECHANISM OF NOSTALGIA ON HISTORICAL AND CULTURAL BLOCKS TOURISTS' ENVIRONMENTALLY RESPONSIBLE BEHAVIOR: INTERMEDIARY ROLE OF PERCEIVED VALUE AND PLACE ATTACHMENT |
| JIANG Jin-bo1,2, SUN Shao-xiong1,2 |
1. Department of Tourism Management, South China University of Technology, Guangzhou 510006, China;
2. Institute of Tourism Development and Planning, South China University of Technology, Guangzhou 510006, China |
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Abstract Along with the realistic needs of sustainable tourism development, research on mechanism of tourists' environmentally responsible behavior has attracted great attention from domestic and foreign researchers. This research starts from nostalgia and takes perceived value and place attachment as intermediary variables to construct the environmentally responsible behavior influence mechanism of tourists in historical and cultural blocks. Taking the historical and cultural districts of Liwan District in Guangzhou as examples, using the structural equation model method to analyze 346 valid questionnaires by SPSS24.0 and AMOS25.0, the findings are as followed:1) The nostalgia of tourists has no significant direct impact on their environmentally responsible behavior; 2) Tourists' nostalgia influences their environmental responsibility behaviors mainly through two indirect paths:"nostalgic emotion → place attachment → environmentally responsible behavior" and "nostalgic emotion →perceived value → place attachment → environmentally responsible behavior"; 3) Perceived value does not have a mediating effect between nostalgia and environmentally responsible behavior.
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Received: 13 January 2021
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2021, Vol. 36 
