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ANALYSIS ON CHANGE OF THE DOMESTIC TOURISM ATTENTION PATTERN AND INFLUENCING PATHS DURING COVID-19'S EPIDEMIC SITUATION |
XUE Chen-lu1, JIN Cheng1,2, XU Jing3 |
1. School of Geography, Nanjing Normal University, Nanjing 210023, China; 2. Jiangsu Center for Collaborative Innovation in Geographical Information Resource Development and Application, Nanjing 210023, China; 3. Tourism and Social Administration College, Nanjing Xiaozhuang University, Nanjing 211171, China |
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Abstract Since the outbreak of Corona Virus Disease 2019 (COVID-19), the tourism industry has been struck. Under the coexistence situation with COVID-19 epidemic, how to restore and develop tourism is an important research topic. Based on the Baidu search index in the second quarter of each year from 2019 to 2021, this paper constructs the domestic tourism attention matrices in three stages: Situation before the epidemic, situation when epidemic was preliminary controlled, situation when epidemic prevention was normalized. The spatial analysis and social network analysis methods were used to explore the changes of tourism attention pattern before and during the epidemic, and the influencing paths of COVID-19 epidemic on tourism attention were analyzed based on tourism gravity model. The results showed that: After the outbreak of the epidemic, 1) The scale of tourism attention decreased significantly, and the tendency of long-distance and inter-provincial mobility decreased. As implementing regular epidemic prevention and control measures, the scale has rebounded. 2) The connection density of tourism attention matrix decreased greatly, and the regional clustering was enhanced. The sources of tourists concentrate in the eastern region, the centrality changes less; the destinations are mainly in the western region, the centrality decline more. 3) The epidemic situation of COVID-19 acts on the basic unit of the tourism attention network pattern through two paths: Security factors and social-economic factors.
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Received: 05 September 2022
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Corresponding Authors:
10.13959/j.issn.1003-2398.2023.06.019
E-mail: jincheng2431@163.com。
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