It is a difficult issue in the study how to identify the ecological compensation standard, as well as the key to tourism sustainable development. Taking Yulong County, Yunnan Province as an example, this study proposes systematical calculation methods for the lowest, reasonable and the highest standards of ecological compensation to provide references for improving the calculation accuracy of ecological compensation standard, furthermore enhancing practices in ecological compensation. We studied the people live in the communites who are the most related stakeholders groups in the ecological protection. Using zoology footprint efficiency calculating methods we measured the value of the land. Research shows that, land use of tourism areas includes both basic functions of production and additional travel function which reflects in the form of value as superposition value of the original land value and recreation value. Land use as a carrier reflects not only ecological protection in tourist areas and its tourism development, but also issues closely related to local communities and farmers' productivity, living standard and development. Therefore, it is reasonable as well as feasible to examine ecological compensation standards of tourism community residents accordingly. Ecological footprint efficiency and tourism ecological footprint efficiency are adopted in order to respectively identify the opportunity cost and recreation value of each unit of land. The findings show that these indicators are helpful to clarify the relationship between consumption and effectiveness of ecological environment both from human production and tourism activities, providing solid foundation for developing ecological compensation standards.